November 7, 2016

Czech Republic

General Information (Last Update end 2024, source Dataxis)

Market in Volume

• Population: 10.6 mln
• Number of TV households: 4.5 mln
• TV sets installed base: 8.7 mln
• Smart TV installed base: 4.4 mln
• Smart TV installed base: 97% of HH
• Addressable households on HbbTV devices: 1.5 mln
• Addressable households on HbbTV devices: 33% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues: 744.2 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• Ceska Televize: 33.2%
• TV Nova Czech Republic: 31.4%
• FTV Prima: 23.0%
• Other broadcasters: 12.5%

Addressable TV – Active Solutions