Denmark

General Information (Last Update end 2023, source Dataxis)

Market in Volume

  • Population 6.0 mln
  • Number of TV households 2.8 mln
  • TV sets installed base 5.5 mln
  • Smart TV installed base 3.2 mln
  • Smart TV installed base 114% of HH
  • Addressable households on HbbTV devices 1.1 mln
  • Addressable households on HbbTV devices 38% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 1,183.9 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • TV2 Denmark 38.4%
  • Viaplay Denmark 30.0%
  • DR 29.8%
  • Other broadcasters 1.8%

Top Broadcasters – References

Contact HbbTV Association                        
HbbTV MarCom
communications@hbbtv.org

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