Denmark
General Information (Last Update end 2023, source Dataxis)
Market in Volume
- Population 6.0 mln
- Number of TV households 2.8 mln
- TV sets installed base 5.5 mln
- Smart TV installed base 3.2 mln
- Smart TV installed base 114% of HH
- Addressable households on HbbTV devices 1.1 mln
- Addressable households on HbbTV devices 38% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 1,183.9 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- TV2 Denmark 38.4%
- Viaplay Denmark 30.0%
- DR 29.8%
- Other broadcasters 1.8%
Top Broadcasters – References
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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
