November 7, 2016

Denmark

General Information (Last Update end 2023, source Dataxis)

Market in Volume

• Population 6.0 mln
• Number of TV households 2.8 mln
• TV sets installed base 5.5 mln
• Smart TV installed base 3.2 mln
• Smart TV installed base 114% of HH
• Addressable households on HbbTV devices 1.1 mln
• Addressable households on HbbTV devices 38% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 1,183.9 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• TV2 Denmark 38.4%
• Viaplay Denmark 30.0%
• DR 29.8%
• Other broadcasters 1.8%

Top Broadcasters – References