Estonia

General Information (Last Update end 2023, source Dataxis)

Market in Volume

  • Population 1.4 mln
  • Number of TV households 0.7 mln
  • TV sets installed base 1.1 mln
  • Smart TV installed base 0.6 mln
  • Smart TV installed base 91% of HH
  • Addressable households on HbbTV devices 0.1 mln
  • Addressable households on HbbTV devices 22% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 74.7 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • Eesti Rahvusringhaaling (ERR) 62.4%
  • Eesti Meedia 23.9%
  • TV3 Group Estonia 8.8%
  • Other broadcasters 4.9%

Contact HbbTV Association                        
HbbTV MarCom
communications@hbbtv.org

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