November 7, 2016

Estonia

General Information (Last Update end 2023, source Dataxis)

Market in Volume

• Population 1.4 mln
• Number of TV households 0.7 mln
• TV sets installed base 1.1 mln
• Smart TV installed base 0.6 mln
• Smart TV installed base 91% of HH
• Addressable households on HbbTV devices 0.1 mln
• Addressable households on HbbTV devices 22% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 74.7 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• Eesti Rahvusringhaaling (ERR) 62.4%
• Eesti Meedia 23.9%
• TV3 Group Estonia 8.8%
• Other broadcasters 4.9%