Greece

General Information (Last Update end 2024, source Dataxis)

Market in Volume

  • Population: 10.4 mln
  • Number of TV households: 4.6 mln
  • TV sets installed base: 8.0 mln
  • Smart TV installed base: 3.4 mln
  • Smart TV installed base: 74% of HH
  • Addressable households on HbbTV devices: 0.9 mln
  • Addressable households on HbbTV devices: 21% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues: 494.6 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • EPT: 35.5%
  • Mega Channel: 16.0%
  • Alpha TV: 12.6%
  • Star Channel (Greece): 11.3%
  • Other broadcasters: 24.7%

Top Broadcasters – References

Contact HbbTV Association                        
HbbTV MarCom
communications@hbbtv.org

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