September 5, 2017

Greece

General Information (Last Update end 2024, source Dataxis)

Market in Volume

• Population: 10.4 mln
• Number of TV households: 4.6 mln
• TV sets installed base: 8.0 mln
• Smart TV installed base: 3.4 mln
• Smart TV installed base: 74% of HH
• Addressable households on HbbTV devices: 0.9 mln
• Addressable households on HbbTV devices: 21% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues: 494.6 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• EPT: 35.5%
• Mega Channel: 16.0%
• Alpha TV: 12.6%
• Star Channel (Greece): 11.3%
• Other broadcasters: 24.7%

Top Broadcasters – References