November 7, 2016

Hungary

General Information (Last Update end 2023, source Dataxis)

Market in Volume

• Population 9.7 mln
• Number of TV households 4.1 mln
• TV sets installed base 6.2 mln
• Smart TV installed base 3.4 mln
• Smart TV installed base 83% of HH
• Addressable households on HbbTV devices 1.0 mln
• Addressable households on HbbTV devices 23% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 540.1 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• Magyar Televízió 33.3%
• TV2 Hungary 23.9%
• RTL Hungary 21.0%
• Other broadcasters 21.8%

Top Broadcasters – References