Hungary
General Information (Last Update end 2023, source Dataxis)
Market in Volume
- Population 9.7 mln
- Number of TV households 4.1 mln
- TV sets installed base 6.2 mln
- Smart TV installed base 3.4 mln
- Smart TV installed base 83% of HH
- Addressable households on HbbTV devices 1.0 mln
- Addressable households on HbbTV devices 23% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 540.1 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- Magyar Televízió 33.3%
- TV2 Hungary 23.9%
- RTL Hungary 21.0%
- Other broadcasters 21.8%
Top Broadcasters – References
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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
