April 13, 2017

Iran

General Information (Last Update end 2023, source Dataxis)

Population 89.5 mln
Number of TV households 28.1 mln
TV sets installed base 48.0 mln
Smart TV installed base 5.3 mln
Smart TV installed base 19% of HH

HbbTV Key Facts (Last update November 2021, source IRIB)

The Islamic Republic of Iran Broadcasting Company (IRIB) is considered the only Public Service Broadcaster in the country and it is currently broadcasting 33 provincial digital terrestrial television channels and 21 national channels countrywide.

IRAN broadcasting totals 86 radio channels and 77 television channels consisting of national, provincial and overseas broadcast categories. Also, IRIB, has 8 exclusive OTT channels. IRIB live and catchup services are offering on Android TVs and smartphones.

Study phase started in 2010
Trial of HbbTV in 2017
Pilot of HbbTV in Tehran in 2018
Publishing “Iran HbbTV profile, V1” in 2019
Development of the “HbbTV Open Platform, HOP” to help application developers in 2019
Official launch of HbbTV services in 2019 with 3 services
Adding HbbTV services to IRIB HDTV channels (12 TV channels) and IRIB UHDTV channel in 2021 (over DVB-T2/HEVC)
Integrating all IRIB’s national and regional and Internet TV channels in one app called “Sepehr” and adding Sepehr to Red button launcher in 2021
Publishing “Iran HbbTV profile, V2” in 2021
HbbTV standard currently in use: HbbTV 2.0.1
All HbbTV services in all TV channels are distributed via satellite (DTH) or digital terrestrial networks (DTT).