Ireland
General Information (Last Updated end 2024, source Dataxis)
Market in Volume
- Population 5.3 mln
- Number of TV households 2.0 mln
- TV sets installed base 2.8 mln
- Smart TV installed base 1.0 mln
- Smart TV installed base 51% of HH
- Addressable households (HbbTV devices) 0.9 mln
- Addressable households (HbbTV devices) 46% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 596.2 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- Sky Ireland 34.7%
- RTE 27.9%
- TV3 Ireland 13.3%
- TG4 9.7%
- Other broadcasters 14.4%
Addressable TV – Active Solutions
Contact HbbTV Association
HbbTV MarCom
communications@hbbtv.org