Ireland

General Information (Last Updated end 2024, source Dataxis)

Market in Volume

  • Population 5.3 mln
  • Number of TV households 2.0 mln
  • TV sets installed base 2.8 mln
  • Smart TV installed base 1.0 mln
  • Smart TV installed base 51% of HH
  • Addressable households (HbbTV devices) 0.9 mln
  • Addressable households (HbbTV devices) 46% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 596.2 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • Sky Ireland 34.7%
  • RTE 27.9%
  • TV3 Ireland 13.3%
  • TG4 9.7%
  • Other broadcasters 14.4%

Addressable TV – Active Solutions

Contact HbbTV Association                        
HbbTV MarCom
communications@hbbtv.org

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