News & Events


General Information (Last Update December 2020):

  • 25 Mln TV households

 HbbTV – Key Facts:

  • Italy has adopted the HbbTV 2.0 standard in 2017
  • Still strong legacy of MHP devices, but declining over time in favor of HbbTV terminals

HbbTV Connected Devices:

  • 4,05 Mln (source: HbbTV elaboration on broadcasters data, December 2020)

Italian public service broadcaster and most of the Italian commercial broadcasters offer a vast variety of HbbTV based services like 7 days catch-up TV, EPG (Electronic Program Guide), restart, weather services, portals, ad substitution and L-shaped ad banner.

Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
Tel: +39 02 2514 8355

Press Contact:
Thomas Fuchs
Fuchs Media Consult GmbH
Tel: +49 171 4483 168