July 22, 2024

Latvia

General Information (Last Updated end 2023, source Dataxis)

Market in Volume

• Population 1.9 mln
• Number of TV households 0.8 mln
• TV sets installed base 1.3 mln
• Smart TV installed base 0.8 mln
• Smart TV installed base 101% of HH
• Addressable households on HbbTV devices 0.2 mln
• Addressable households on HbbTV devices 25% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 58.0 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• TV Latvija 44.5%
• TV3 Group Latvia 30.8%
• Tet 12.6%
• Baltic Media Alliance Latvia 5.9%
• Other broadcasters 6.2%