July 29, 2024

Montenegro

General Information (Last Update end 2023, source Dataxis)

Market in Volume 

• Population 0.6 mln
• Number of TV households 0.2 mln
• TV sets installed base 0.3 mln
• Smart TV installed base 0.1 mln
• Smart TV installed base 56% of HH
• Addressable households on HbbTV devices 24K units
• Addressable households on HbbTV devices 12%

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 22.7 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• RTCG 80.5%
• Pink Montenegro 4.7%
• TV Vijesti 4.0%
• PRVA Montenegro 3.9%
• Other broadcasters 6.9%

Addressable TV – Active Solutions