November 7, 2016

The Netherlands

General Information (Last Update end 2023, source Dataxis)

Market in Volume

• Population 17.9 mln
• Number of TV households 8.2 mln
• TV sets installed base 14.5 mln
• Smart TV installed base 5.4 mln
• Smart TV installed base 65% of HH
• Addressable households on HbbTV devices 1.5 mln
• Addressable households on HbbTV devices 19% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 1,526.1 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• NPO television 40.6%
• RTL Netherlands 31.0%
• Talpa TV 15.7%
• Discovery Networks Netherlands 7.0%
• Other broadcasters 5.7%

Addressable TV – Active Solutions