The Netherlands
General Information (Last Update end 2023, source Dataxis)
Market in Volume
- Population 17.9 mln
- Number of TV households 8.2 mln
- TV sets installed base 14.5 mln
- Smart TV installed base 5.4 mln
- Smart TV installed base 65% of HH
- Addressable households on HbbTV devices 1.5 mln
- Addressable households on HbbTV devices 19% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 1,526.1 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- NPO television 40.6%
- RTL Netherlands 31.0%
- Talpa TV 15.7%
- Discovery Networks Netherlands 7.0%
- Other broadcasters 5.7%
Addressable TV – Active Solutions
If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.
Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
