The Netherlands

General Information (Last Update end 2023, source Dataxis)

Market in Volume

  • Population 17.9 mln
  • Number of TV households 8.2 mln
  • TV sets installed base 14.5 mln
  • Smart TV installed base 5.4 mln
  • Smart TV installed base 65% of HH
  • Addressable households on HbbTV devices 1.5 mln
  • Addressable households on HbbTV devices 19% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 1,526.1 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • NPO television 40.6%
  • RTL Netherlands 31.0%
  • Talpa TV 15.7%
  • Discovery Networks Netherlands 7.0%
  • Other broadcasters 5.7%

Addressable TV – Active Solutions

 

Contact HbbTV Association                        
HbbTV MarCom
communications@hbbtv.org

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