July 29, 2024

North Macedonia

General Information (Last Updated end 2023, source Dataxis)

Market in Volume

• Population 1.8 mln
• Number of TV households 0.6 mln
• TV sets installed base 0.9 mln
• Smart TV installed base 0.6 mln
• Smart TV installed base 104% of HH
• Addressable households on HbbTV devices 0.2 mln
• Addressable households on HbbTV devices 27% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 46.3 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• MRT Television 66.0%
• Sitel TV 10.0%
• Canal 5 Broadcaster 5.2%
• Other broadcasters 18.7%