Poland
General Information (Last Update end 2023, source Dataxis)
Market in Volume
- Population 37.9 mln
- Number of TV households 14.8 mln
- TV sets installed base 25.2 mln
- Smart TV installed base 11.1 mln
- Smart TV installed base 75% of HH
- Addressable households on HbbTV devices 1.8 mln
- Addressable households on HbbTV devices 12% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 2,073.2 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- TVP 36.2%
- TVN Poland 27.3%
- Polsat 21.4%
- Other broadcasters 15.1%
Addressable TV – Active Solutions
If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.
Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
