Portugal

General Information (Last Update end 2023, source Dataxis)

Market in Volume

  • Population 10.6 mln
  • Number of TV households 4.2 mln
  • TV sets installed base 7.4 mln
  • Smart TV installed base 3.5 mln
  • Smart TV installed base 85% of HH
  • Addressable households on HbbTV devices 1.5 mln
  • Addressable households on HbbTV devices 35% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 576.1 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • RTP Portugal 27.0%
  • Impresa Portugal 23.6%
  • Mediacapital 18.9%
  • Disney Networks Portugal 16.7%
  • Other broadcasters 13.8%

Addressable TV – Active Solutions

Contact HbbTV Association                        
HbbTV MarCom
communications@hbbtv.org

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