April 13, 2017

Portugal

General Information (Last Update end 2023, source Dataxis)

Market in Volume

• Population 10.6 mln
• Number of TV households 4.2 mln
• TV sets installed base 7.4 mln
• Smart TV installed base 3.5 mln
• Smart TV installed base 85% of HH
• Addressable households on HbbTV devices 1.5 mln
• Addressable households on HbbTV devices 35% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 576.1 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• RTP Portugal 27.0%
• Impresa Portugal 23.6%
• Mediacapital 18.9%
• Disney Networks Portugal 16.7%
• Other broadcasters 13.8%

Addressable TV – Active Solutions