February 21, 2017

Slovakia

General Information (Last Update end 2023, source Dataxis)

Market in Volume

• Population 5.4 mln
• Number of TV households 2.2 mln
• TV sets installed base 3.8 mln
• Smart TV installed base 1.6 mln
• Smart TV installed base 74% of HH
• Addressable households on HbbTV devices 0.4 mln
• Addressable households on HbbTV devices 19% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 344.7 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• Rozhlas a televízia Slovenska 44.2%
• Television Markiza 35.3%
• JOJ 6.9%
• Other broadcasters 13.7%