November 7, 2016

Switzerland

General Information (Last Update end 2023, source Dataxis)

Market in Volume

• Population 8.9 mln
• Number of TV households 4.0 mln
• TV sets installed base 6.5 mln
• Smart TV installed base 2.4 mln
• Smart TV installed base 61% of HH
• Addressable households on HbbTV devices 1.7 mln
• Addressable households on HbbTV devices 43% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 1,575.7 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• SRG-SSR 63.3%
• ProSiebenSat1 Switzerland 17.6%
• CH Media 3.8%
• RTL Switzerland 3.8%
• Other broadcasters 11.5%

Addressable TV – Active Solutions