Switzerland
General Information (Last Update end 2023, source Dataxis)
Market in Volume
- Population 8.9 mln
- Number of TV households 4.0 mln
- TV sets installed base 6.5 mln
- Smart TV installed base 2.4 mln
- Smart TV installed base 61% of HH
- Addressable households on HbbTV devices 1.7 mln
- Addressable households on HbbTV devices 43% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 1,575.7 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- SRG-SSR 63.3%
- ProSiebenSat1 Switzerland 17.6%
- CH Media 3.8%
- RTL Switzerland 3.8%
- Other broadcasters 11.5%
Addressable TV – Active Solutions
If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.
Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
