Switzerland

General Information (Last Update end 2023, source Dataxis)

Market in Volume

  • Population 8.9 mln
  • Number of TV households 4.0 mln
  • TV sets installed base 6.5 mln
  • Smart TV installed base 2.4 mln
  • Smart TV installed base 61% of HH
  • Addressable households on HbbTV devices 1.7 mln
  • Addressable households on HbbTV devices 43% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 1,575.7 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • SRG-SSR 63.3%
  • ProSiebenSat1 Switzerland 17.6%
  • CH Media 3.8%
  • RTL Switzerland 3.8%
  • Other broadcasters 11.5%

Addressable TV – Active Solutions

Contact HbbTV Association                        
HbbTV MarCom
communications@hbbtv.org

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