July 29, 2024

Ukraine

General Information (Last Updated end 2023, source Dataxis)

Market in Volume

• Population 28.2 mln
• Number of TV households 11.3 mln
• TV sets installed base 20.0 mln
• Smart TV installed base 7.1 mln
• Smart TV installed base 62% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 60.2 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• Starlight Media 33.6%
• 1+1 20.0%
• UA PBC 19.1%
• Intermedia 12.5%
• Other broadcasters 14.9%