April 13, 2017

United Arab Emirates

General Information (Last Update end 2024, source Dataxis)

Market in Volume

• Population: 10.4 mln
• Number of TV households: 2.0 mln
• TV sets installed base: 3.7 mln
• Smart TV installed base: 1.9 mln
• Smart TV installed base: 95% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues: 226.3 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• Rotana TV UAE: 69.3%
• DMI UAE: 11.9%
• ADTV UAE: 10.0%
• Zee TV Middle East: 5.5%
• Other broadcasters: 3.3%