April 13, 2017

United Arab Emirates

General Information (Last Update end 2023, source Dataxis)

Market in Volume

• Population 10.3 mln
• Number of TV households 2.0 mln
• TV sets installed base 3.4 mln
• Smart TV installed base 1.3 mln
• Smart TV installed base 65% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 233.7 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• Rotana TV UAE 69.4%
• DMI UAE 11.9%
• ADTV UAE 10.0%
• Zee TV Middle East 5.5%
• Other broadcasters 3.2%