Webinar: Inside HbbTV DRM: Standards, Market Insights and Real-World Deployments

Digital Rights Management (DRM) is a key component in delivering premium content securely across connected TV environments. With the growing deployment of HbbTV services and hybrid applications, broadcasters, platform operators and device manufacturers are increasingly focusing on standardised DRM solutions to ensure interoperability, reliability and a seamless viewer experience.

This HbbTV webinar offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem. Industry experts will share insights into guidelines, deployment practices and real-world use cases, providing valuable perspectives for broadcasters, manufacturers and technology providers.

Agenda

HbbTV DRM Guidelines and Standardisation
Speaker: Jon Piesing, Vice-Chairman, HbbTV Association & Chairman, HbbTV Specification Group
Jon outlines the latest HbbTV DRM guidelines, explaining how standardised approaches ensure compatibility across devices and services, and highlight upcoming developments.

DRM from the Conditional Access and Security Provider Perspective
Speaker: Thierry Thévoz, Principal Software Architect, Nagravision
Thierry presents the viewpoint of a leading CA and security solutions provider, exploring DRM-CA integration, deployment challenges and the need for robust content protection in hybrid TV environments.

The Italian Perspective: Implementing DRM in Broadcaster Environments
Speaker: Fabio Guarnaccia, Competitive Scenario Analysis Manager – Strategic Marketing, Mediaset
Fabio shares insights from the Italian market, where broadcasters are introducing DRM to protect and monetise premium content, with lessons from real-world implementation.

Market Reality: Insights from the DASH-DRM Reference Application
Speaker: Juha Joki, Technical Director, Sofia Digital
Juha presents findings from the DASH-DRM Reference Application, offering practical observations on DRM performance in real deployments and market readiness.

Q&A session with all speakers

Moderator: Jörn Krieger, Journalist

Replay
The recording of the live session is available here.

PDF presentation downloads
Jon Piesing (HbbTV Association)
Thierry Thévoz (Nagravision)
Fabio Guarnaccia (Mediaset)
Juha Joki (Sofia Digital)