Webinar: DVB-I goes live with HbbTV

This webinar examines the role of HbbTV in the first regular DVB-I deployments with updates from multiple markets, including Germany, Italy, New Zealand and Australia.

Speakers discuss how HbbTV underpins early DVB-I services, the strategic relationship and synergies between the two standards, and how service discovery and a multiplatform approach support distribution across broadcast and IP-based infrastructures. The webinar also addresses strategic questions, relationships with manufacturers, partnerships between market players, challenges and future plans – including a manufacturer’s perspective on DVB-I deployments with practical experiences and insights.

The session features 45 minutes of presentations, followed by a 15-minute live Q&A with the audience and all speakers.

Date: Wednesday, 22 July 2026
Time: 15:00-16:00 CEST (14:00-15:00 BST)

Speakers

• William Cooper, Founder & CEO, SLR (Service List Registry)
• Frank Heineberg, VP Standards & Innovations, RTL Deutschland
• Stefano Braghieri, RTI-Mediaset
• Ersoy Özdemir, TV Business Development Manager, Vestel International
• Jörn Krieger, Moderator

Agenda

• Jörn Krieger: Welcome & introduction
• William Cooper: Synergies of HbbTV and DVB-I, developments in New Zealand and Australia, the strategic approach, the relationship between DVB-I and HbbTV, service discovery, and a multiplatform approach to distribution
• Frank Heineberg: Update on the DVB-I rollout planned in Germany for 2026, including the technical and strategic approach and the role of partnerships
• Stefano Braghieri: Update on the situation in Italy, one of the most advanced DVB-I markets in Europe, experiences, next steps
• Ersoy Özdemir: A manufacturer’s perspective on DVB-I, drawing on Vestel’s involvement in DVB-I activities and deployments, particularly in the Italian market, with practical experiences and insights
• Q&A with the audience and all speakers

Replay
The recording of the live session is available here.

PDF presentation downloads
William Cooper (SLR)
Frank Heineberg (RTL Deutschland)
Stefano Braghieri (RTI-Mediaset)
Ersoy Özdemir (Vestel International)