Webinar: HbbTV in MENA – Unlocking New Opportunities for Addressable Advertising and Monetisation

The MENA region is rapidly evolving for connected TV and streaming. Rising smart TV adoption and HbbTV-based solutions are creating new ways for broadcasters, device makers, and adtech companies to engage viewers and monetise content.

This webinar explores the latest market dynamics and opportunities ahead of the HbbTV Symposium and Awards 2025 on 12-13 November in Istanbul, co-hosted with TVekstra.

Agenda

The Rise of (C)TV by Tech against Walled Gardens
Speaker: Cem Eroğlu, VP Turkey & MEA & Central Asia, Adform
Cem Eroğlu will discuss how connected TV is reshaping MENA’s media landscape and how HbbTV enables open, data-driven ecosystems beyond walled gardens.

Next-Generation Monetisation in HbbTV & Connected TV
Speaker: Tuna Gürel, Chief Revenue Officer, TVekstra
Tuna Gürel will highlight innovative monetisation strategies using HbbTV, including targeted ads, audience measurement, and interactive experiences, with examples from MENA.

Smart TV and HbbTV Developments in the MENA Market
Speaker: Atinç Ögüt, Deputy General Manager / Consumer Electronics Product Management, Vestel
Atinç Ögüt will provide a manufacturer’s perspective on smart TV growth and HbbTV expansion that boosts viewer engagement and broadcaster relations.

HbbTV Services and Solutions in MENA
Speaker: Ralph Edeine, Head of Engineering and Technical Solutions, Eutelsat
Ralph Edeine will present Eutelsat’s initiatives in the MENA region, focusing on HbbTV-based services and technical solutions supporting broadcasters and service providers.

Q&A with all speakers
Moderator: Jörn Krieger, Journalist

Replay

The recording of the live session is available here.

PDF presentation downloads
Cem Eroğlu (Adform)
Tuna Gürel (TVekstra)
Atinç Ögüt (Vestel)
Ralph Edeine (Eutelsat)