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Webinar: Taking Audience Measurement to the Next Level with HbbTV

October 14 @ 3:00 pm - 4:00 pm

Our next webinar on Wednesday, 14 October, 15:00-16:00 CEST, provides an update following our March 2026 session on audience measurement with HbbTV, bringing fresh insights and perspectives on the latest developments and new opportunities – from the integration of HbbTV return-channel data into Germany’s national TV measurement system to new approaches for measuring viewing on connected TVs.

Agenda

15:00 | Welcome and introduction
Jörn Krieger, Journalist
Moderator

15:05 | HbbTV and Germany’s national TV measurement system: From PoC to integration
Kerstin Niederauer-Kopf, CEO, AGF

  • Experiences from the PoC integrating HbbTV data into panel-based audience measurement
  • Challenges and lessons learned
  • Next steps towards implementation
  • HbbTV integration into Germany’s national TV measurement system from 2028

15:15 | Building the Future of Media Measurement: Why HbbTV Matters
Stefan Schütz, Product Director, NIQ Media Measurement

  • The transformation of audience measurement in a converged media landscape
  • NIQ’s vision for future-ready media measurement
  • HbbTV as a bridge between broadcast and digital measurement
  • Industry collaboration through the HbbTV Association
  • The strategic role of the Audience Measurement Group

15:25 | Measuring audiences on connected TVs: The satellite operator perspective
Michele Gosetti, VP Sports & Events and New Media, SES

  • How audience measurement is evolving beyond traditional approaches
  • Using HbbTV on connected TVs to gain more timely and granular viewing data
  • Experiences and opportunities from a satellite operator’s perspective

15:35 | HbbTV audience measurement as a driver for advertising and revenue growth
Atila Madakbas, Founder & CEO, Admongrel

  • HbbTV measurement and analytics in the MENA market
  • Tools for broadcasters to understand audiences and improve monetisation
  • Opportunities for addressable advertising and revenue growth

15:45 | Joint Q&A with the audience
All speakers, moderated by Jörn Krieger

16:00 | End of webinar

Registration
Please sign up here to attend this free webinar: https://register.gotowebinar.com/register/8973219306213409888

 

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