Amongst others EBU Broadthinking will cover the topics "The Future of OTT Distribution", " Audience Trends", "Streaming Codecs", "Multi-CDN 5 G and more", "Personalization", "Targeted Advertising and Smartspeakers", "Delivering OTT Services in a GDPR World".
Nach den erfolgreichen Events zu Virtual Reality und Mediennutzung in autonomen Fahrzeugen widmet sich die dritte Ausgabe des Eventformats der Deutschen TV-Plattform der Mediennutzung im smarten Heim. Gemeinsam mit renommierten Experten beleuchten wir, wie digitale Assistenten in unserem zunehmend vernetzten Zuhause unser Leben verändern, welche Geräte und Systeme künftig interagieren und welche Rolle Big Data, personalisiertes Fernsehen und Adressable TV in diesem Kontext spielen. (Event is in German language only!)
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The first module will focus on the advantages and the opportunities that the HbbTV toolbox brings to broadcasters and operators: maximizing the reach of interactive services, enriching TV content and simplifying access; addressable TV similar to other digital media and branded TV viewing experiences with OpApps, to name just some.
The second part of the masterclass will provide a high-level technical overview from professionals who will describe how HbbTV standards can easily be implemented to create interactive services and how these can be integrated into broadcaster and operator environments to take full advantage of the reach of their TV channels. It will also examine how to leverage best practices for establishing conformance programmes based on profitable manufacturer relationships to fully enable HbbTV receivers.
The final module will focus on the benefits of the HbbTV Operator Applications (OpApps) with real examples of market deployments. Closing remarks will offer a glance on the future of the HbbTV specification, Target Advertising included
With around 200 delegates from around the world representing broadcasters, service providers, manufacturers, policymakers and researchers, it’s a rare opportunity to access authoritative analysis and informed discussion rather than the commercial pitches that dominate other events. All this, and an excellent environment for networking too!
