Membership

What are the Benefits of Being a Member?

There are many benefits associated with being a member of the HbbTV Association.

By participating in the development and implementation of the HbbTV Standard, Members are able to help shape the future of HbbTV.

By sharing knowledge and market experience HbbTV Members work together to ensure specifications continue to meet market requirements while supporting innovation for the delivery of future TV services.

With widespread recognition across the industry and ever increasing support from the leading players, HbbTV membership delivers prestige by association and results in networking opportunities for those involved.

HbbTV has a number of different Working Groups that contribute to the development of the HbbTV association. Members are encouraged to join, follow and contribute to these.

What is the Cost to Become a Member?

The membership fee is €8,000 per year.

Information for HbbTV Members

Advance information on a possible adjustment of the annual membership fee from FY 2026/27

The HbbTV Association continuously reviews its structure and resources to ensure it can effectively support the development, adoption and long-term success of the HbbTV standard for the benefit of consumers and of the HbbTV ecosystem

In this context, the Steering Group (SG) has indicated during the 2025 General Assembly that it could consider an adjustment of the annual membership fee for the new fiscal year 2026/27. Any such change would be subject to approval by the 2026 General Assembly, which is expected to take place around May/June 2026.

The indicative adjustment under consideration would be an increase of the annual membership fee from €8,000 to €10,000 per year, effective from the 2026/27 fiscal year starting on 1 July 2026.

The considerations behind this possible increase proposal are mainly the following;

• The current membership fee of €8,000 per year has remained unchanged since the Association was founded more than 15 years ago.
• Over this period, inflation has been significant, particularly in recent years, which reduces the real economic budget of the Association and its ability to act.
• At the same time, the scope and ambition of HbbTV activities have expanded, with rising costs related to testing conformance, interoperability and to the annual Symposium. We consider these increases being fully justified to continue efficiently serving and supporting the users and implementers of HbbTV.
• Simultaneously, we must unfortunately also recognise that many HbbTV members reduce their own budgets and staff and with this are much less likely to make the free contributions (e.g. tests, expert work on test reviews) they had done in many instances in the past, so that the Association now has to more systematically pay for these services to protect the quality of deliverables which the community expects.
• A moderate increase in the membership fee is also seen as an opportunity to secure resources to support HbbTV adoption in new markets, including parts of Asia, where growing interest in HbbTV and DVB technologies has recently been observed.

The Association believes it is important to provide this information at an early stage, allowing members sufficient time to take the potential adjustment into account when planning their budgets for 2026 and 2027.

Further details will be shared in due course, both ahead of and following the next General Assembly, at which a fee adjustment may be formally proposed and decided.