New HbbTV FTA platform launches in Spain on 14th June 2018

22 May 2018, a joint HbbTV platform created by Spanish broadcasters RTVE, Atresmedia and Mediaset, will launch on June 14th.

The FTA platform – that will become an OTT service in a later phase – will offer content from the broadcasters and added-value functionalities such as 7-day catch-up, the option to start an ongoing programme from the beginning, an improved EPG, and a recommendation engine.

The brand name, LOVEStv, is inspired by the motto ‘I love TV’ in reference to DTT and a wordplay on the Spanish ‘Lo ves’ TV – ‘You see it’ in English.
With the new platform, the broadcasters aim to take on the likes of Netflix and HBO at a time when these streaming services are gaining ground in Spain.

published by Advanced Television on 22 May 2018

Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
Tel: +39.335.7614.596