HbbTV: Revolutionizing broadcast and broadband integration
Hybrid Broadcast Broadband TV (HbbTV) is an open standard that merges traditional broadcast TV with internet-delivered services, creating an interactive and enriched TV experience. The technology allows viewers to access additional content such as on-demand video, interactive advertising, catch-up services, and real-time information – seamlessly integrated with regular broadcast TV channels.
https://www.telecompaper.com/partner-content/hbbtv-revolutionizing-broadcast-and-broadband-integration–1515479
Contact HbbTV Association
HbbTV MarCom
communications@hbbtv.org
