Whitepapers & Presentations

Unifying the fragmented CTV opportunity with HbbTV

Presentation held by HbbTV Chair Vincent Grivet at the Connected TV World Summit on 10 March 2026 in London, UK.

How can broadcasters keep thriving in the complex and fragmented world of Connected TVs?

The presentation highlights how Connected TVs (CTV) both challenge and enable broadcasters as they adapt to new market conditions, with technical fragmentation posing a key obstacle. It concludes that HbbTV offers a unified, broadcaster-friendly solution on CTVs, providing modern features and a controlled environment without unwanted intermediaries.

This presentation was held by Vincent Grivet, Chairman of the HbbTV Association, at the asi 2025 International Television & Video Conference, 5-7 November 2025, in Copenhagen, Denmark.

HbbTV Learning for Beginners

This book will take the reader into the world of HbbTV. It is meant for beginners who are interested in Hybrid TV and HbbTV, but who have a grasp of digital TV standards and technologies. Many thanks to the ABU and its authors having created this very helpful document!

Disclaimer: HbbTV welcomes materials created by others but cannot be responsible for any issues when it is used.

The book is available on request by email. Please contact Juha Joki, Sofa Digital (juha.joki@sofiadigital.com).

HbbTV ADB Explained

This presentation provides an insight into the HbbTV specification for Application Discovery over Broadband. It compares phase 1 and phase 2 of application discovery over broadband with the regular HbbTV application discovery over broadcast. It gives an overview of key aspects of the specification such as the watermark state machine, timelines and stream events.

HbbTV Whitepaper “The benefits of the HbbTV OpApp for operators and vertical models” v2.0

This whitepaper is an update to v1.1 and was created thanks to contributions from TNO (editor), Deutsche Telekom, HD+,
Yotta Media, SERAPHIC, KPN and Vewd. 

HbbTV Guide for IBC 2019

This document represents most of the exhibitors at the IBC 2019 presenting and demoing HbbTV services and applications. Please use this as your personal guide to get in touch with and talk to members and partners of the HbbTV Association!

HbbTV webinar on tools for DASH streaming with HbbTV

This presentation was provided during an HbbTV webinar which was held on 18th June, 2019. In addition the webinar can be re-watched on our YouTube channel.

HbbTV presentation at the European Digital Forum on 6th June, 2019 in Lucca

This presentation provides an overview on the current status of the HbbTV standard as well as an outlook to future activities of the Association (Presenter: Angelo Pettazi, Chair Marketing & Education WG). 

DVB-HbbTV DASH Validation Tool explained

DVB-HbbTV Conformance Software Tool is an extension to DASH-IF Conformance Software.

HbbTV OpApps Explained

This presentation provides an insight into the HbbTV OpApp specification. It includes a description of what an operator application is, market drivers for operator applications, as well as an overview of technical details within the HbbTV OpApp specification.

HbbTV Whitepaper “The benefits of the HbbTV OpApp for operators and vertical models” v1.1

An HbbTV Operator Application (OpApp) grants TV Operators control over the user experience on devices such
as STBs and Smart TVs. As such, consumers have the benefits of a unified and seamless experience over several
device classes, where it used to be available only on the bespoke TV Operator STBs.

HbbTV OpApps Presentation to the Deutsche TV Plattform on 9 May 2018

This presentation was given by Mr Heinrich E. Haase, Project Coordinator at HbbTV and provided an overview of the Operator Application Specification, use cases as well as good arguments why operators should opt for OpApps. 

HbbTV 2.0.2 Explained

Details about the HbbTV 2.0.2 Specification now including HDR, HFR and NGA.

HbbTV Whitepaper Testing for Broadcasters and Operators

Generating commercial success from applications like Catch-up services, VOD, Gaming etc. requires a good, consistent user experience on all devices. The only way to achieve this is through testing. 

The role of HbbTV in DVB-I environment

Details on the role that HbbTV can play in DVB-I deployments. Also available as an article.