10 Year HbbTV Anniversary Special
Join us on an exciting journey to the treasure chamber of HbbTV and experience how the standard became a global success in just one decade.
Explore HbbTV Milestones
The history of HbbTV begins a few years before 2010. This section features important milestones which paved the way for the ongoing development of the open standard from its beginning until today. One thing becomes clear: HbbTV is an international project, which has its roots in close collaboration by European market players and continues to drive the technical capabilities of broadcast and broadband networks and services.
Historic Material
In this area you will find interesting historic footage: pictures, videos, press releases, articles and presentations. The microsite 10 years HbbTV is an ongoing, expanding platform. We would like to add more material step by step. Do you have pictures, videos, articles, presentations or other material in your archive? You are welcome to get in touch with the HbbTV MarCom team to use this opportunity of sharing these important documents.
HbbTV: For the joint future of broadcast and broadband services
HbbTV is an evolving standard. The HbbTV Association and its working groups are constantly developing and adjusting the specifications in order to make the best use of their full potential and to continue driving the technical capabilities of broadcast and broadband services. The latest example is the recently published Targeted Advertising Specification (HbbTV-TA).
Quotes by Eyewitnesses
The development and success story of HbbTV in the last decade and earlier is the result of many people from different nations and professions working together. In this section you will find a selection of quotes by people involved with HbbTV and statements about how they see HbbTV personally.
All parties in the TV ecosystem agree on specifications
HBBTV is a special environment, where all parties in the TV ecosystem agree on specifications. Interests don’t necessarily align and I have found it fascinating to work on forging agreements, particularly between operators and broadcasters. Technical decisions always have business repercussions, and if a group like HbbTV manages to reconcile these different interests it may be successful – and HbbTV certainly is. I found it especially gratifying to work on specifications that were initially controversial, but are now at the heart of HbbTV. The best example is “Operator Apps.
Much to offer with HbbTV
In 2010, HbbTV created the foundation for the combination of television and the Internet, which has gained significance every year. Catch-up services, video-on-demand, replay TV, targeted advertising: With HbbTV, television can show how much it has to offer.
