10 Year HbbTV Anniversary Special
Join us on an exciting journey to the treasure chamber of HbbTV and experience how the standard became a global success in just one decade.
Explore HbbTV Milestones
The history of HbbTV begins a few years before 2010. This section features important milestones which paved the way for the ongoing development of the open standard from its beginning until today. One thing becomes clear: HbbTV is an international project, which has its roots in close collaboration by European market players and continues to drive the technical capabilities of broadcast and broadband networks and services.
Historic Material
In this area you will find interesting historic footage: pictures, videos, press releases, articles and presentations. The microsite 10 years HbbTV is an ongoing, expanding platform. We would like to add more material step by step. Do you have pictures, videos, articles, presentations or other material in your archive? You are welcome to get in touch with the HbbTV MarCom team to use this opportunity of sharing these important documents.
HbbTV: For the joint future of broadcast and broadband services
HbbTV is an evolving standard. The HbbTV Association and its working groups are constantly developing and adjusting the specifications in order to make the best use of their full potential and to continue driving the technical capabilities of broadcast and broadband services. The latest example is the recently published Targeted Advertising Specification (HbbTV-TA).
Quotes by Eyewitnesses
The development and success story of HbbTV in the last decade and earlier is the result of many people from different nations and professions working together. In this section you will find a selection of quotes by people involved with HbbTV and statements about how they see HbbTV personally.
Strong belief in open standards
“At SES (formerly at SES ASTRA), we have always strongly believed in the benefits of open standards. That is why we have been involved in the development of HbbTV from the very beginning. The mergering of broadcast and broadband was an obvious choice at the time and appeared to be a logical evolution of classic broadcasting. The success of HbbTV over the last ten years has proven us right. Neither a TV set nor a TV station is readily conceivable today without HbbTV.
At the same time, we have proven ourselves in the market as a service provider with innovative product ideas. Initially as a provider of HbbTV applications for TV channels, today with the first HbbTV operator application on the market, launched for HD+. HbbTV has enabled us to be successful with innovative products even in a horizontal market. We are looking toward to the future of HbbTV with excitement and confidence.”
Operators and broadcaster create real value when they cooperate
Even though it may not always come naturally, I think operators and broadcaster create real value when they cooperate. HbbTV is a fantastic platform to enable this with open standards, and the Operator Applications spec is an great example where this vision materialises. For me it has been a rewarding experience to work with some of industry’s finest on the forefront of TV innovation.
Teun van der Veen, TNO
