Our international speakers will provide exclusive first-hand insights into the main topics, developments and challenges in the HbbTV community and connected TV industry.
Eoghan O’Sullivan is a communications consultant and facilitator, working with the DVB Project, the European Broadcasting Union, the HbbTV Association and others. For more than 25 years, he has been creating content, producing events and engaging stakeholders across diverse communities, mostly in the media domain.
His professional focus in recent years has been on transforming conferences and events to make them more interactive, encouraging and supporting his clients to adopt highly participatory approaches like the unconference. He facilitated the HbbTV Symposium’s first unconference day in 2023. In 2024, Eoghan moderated both the Symposium conference and unconference and he will repeat that role in 2025. Originally from Ireland (which is the origin of his name, pronounced like “Owen”), he has lived in Switzerland since 2004.
Vincent Grivet
Biography
Vincent Grivet is an independent consultant advising broadcast and technology players in Europe and the USA, focusing on strategic and technology alliances, business development and industrial affairs.
Since 2018, he serves as Chairman of the HbbTV Association (Geneva) a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes.
He is a non-executive director at the Board of Netgem (ALNTG.PA), an independent innovator in digital TV, media and gaming services.
Prior to this, he held various international marketing, M&A, business development and general management positions at Orange Group and at TDF Group. During its time at TDF, Vincent has been an active DVB contributor and Board Member and a recognised broadcast innovator, initiating specification work and industrial deployment in important forward-looking topics such as addressable TV advertising and mobile broadcasting.
Vincent graduated from the prestigious Paris Ecole Polytechnique and Paris Tech Telecom engineering schools and is also an IFA certified company director.
Merve Eraslanoğlu
Biography
Merve Eraslanoğlu, the dynamic CEO of TVekstra, brings a wealth of experience to the forefront of the Connected TV (CTV) sector in Turkey, leveraging over 10 years of expertise in mobile marketing. Formerly the Managing Partner at WPP Turkey’s Technology Company, Merve excelled in sales, business development, and management.
Her journey began in 2010 at WPP, where she ascended from Senior Account Manager to Managing Partner. Following WPP’s acquisition of AMVG in 2014, Merve’s company seamlessly integrated into GroupM Mobile. With an illustrious 18-year career that commenced at Bradipo Tourism Agency, Merve’s prowess in marketing communications is complemented by a Master’s Degree in Management and Organization from the University of Marmara.
As the visionary CEO of TVekstra, Merve has led a transformative seven-year tenure. Teaming up with Murat Atay, she secured investments, fostered remarkable growth, and spearheaded the development of cutting-edge in-house technology. Under her leadership, TVekstra holds exclusive agreements with major media groups, reaching 11.5 million households via 62 channels in Turkey.
Merve’s impact extends beyond business; she serves as an industry educator and jury member in prestigious awards in Turkey and Europe. Now CEO, Merve propels the company towards global expansion, embodying resilience, innovation, and an unwavering commitment to progress in the dynamic CTV landscape.
Deniz Güler
Deniz Güler was born in Ankara in 1980. He holds a bachelor’s degree in Statistics and a master’s in Production Management and Marketing from Gazi University, and is currently pursuing his doctorate.
He has been working at the Radio and Television Supreme Council (RTÜK) since 2007. In 2012, after completing his specialization thesis “Audience Measurement in Turkey and Related Challenges”, he was appointed as an Expert at the Supreme Council. He later served as Deputy Head (2018–2020) and Head (2020–2024) of the Public Opinion, Broadcasting Research and Measurement Department. He currently serves as Deputy President of the Radio and Television Supreme Council.
Mr. Güler has led or contributed to nearly twenty national studies on media usage, media literacy, and disinformation, and has spoken at numerous national and international events on audience measurement and media research.
Jon Piesing
Jon Piesing played a major role facilitating the convergence of the original French and German initiatives which together become HbbTV. He is Vice-Chair of the HbbTV Association and Chair of the Specification Group. He is Chair of the Technical Module of the DVB project and a member of the Steering Board there.
He is a member of the Steering Committee of the CTA Web Application Video Ecosystem (WAVE) project and acting as project manager of their device testing developments. He has been a leading figure in the development of specifications for integration of TV and interactivity for more than twenty years. This has included being the chairman of groups in DVB, the Open IPTV Forum and the UK DTG.
Jon is now Director, Standardisation for TP Vision (who manufacture Philips TVs for Europe and a number of other territories). He has previously held senior positions related to standardisation in several different units of Philips.
Ophélie Boucaud
Ophélie joined Dataxis’ Berlin office in 2020 and has been contributing to media and telecom research with a strong focus on innovations in advertising markets. She is in charge of research and data analysis related to TV, Telecommunications and OTT industries in Europe and Middle-East Africa. She regularly publishes strategic insights on streaming markets, advanced advertising and telecom technologies, and contributes to industry panels addressing these topics.
Damien de Foucault
Damien de Foucault is a media and technology expert with over 25 years of leadership experience. He began his career in the automotive industry before developing out-of-home audience measurement at Mobimétrie, where he transformed the organization into a joint-stock company.
He then led JFC (a Kantar subsidiary) and served as International Marketing Director and EMEA Digital Innovation Lead at Kantar.
From 2017 to 2022, as EVP and General Manager of Adwanted Group, he scaled the company from €1.6M to €15M in revenue and grew the team from 25 to 170. He also served as Vice-President of IREP.
In 2022, he was appointed Managing Director of UDECAM, where he launched France’s first media carbon footprint calculator. Since 2024, he has been advising tech and media companies.
A graduate of EBS Paris and HEC Paris (Finance for Leaders), he also mentors young professionals and served 12 years as a municipal councillor in Neuilly-sur-Seine.
Mousa Fakher
Mousa Fakher is a Business Development Manager in the Video Business Unit of Eutelsat, with a dedicated focus on the MENA region, and has developed deep expertise in shaping innovative strategies over his 15 years of experience in satellite broadcasting.
In his current role, he is responsible for the introduction of new video services, building go-to-market strategies, and designing sustainable business models.
His current work centers on enabling the launch of new content onto satellite platforms, while driving the distribution of streaming-originated content and advancing the hybridization of satellite video services.
Philipp Rotermund
Philipp Rotermund is the CEO and Co-Founder of wedotv, a leading provider of AVoD and FAST TV services, where he oversees revenue generation, technical innovation, and global distribution strategies. With more than 20 years in digital entertainment, he has established himself as a pioneer, championing nontraditional methods for delivering content and driving the transition to streaming and ad-supported models.
In 2018, Rotermund founded Video Solutions AG, launching the Watch4 AVoD platform in Germany, Austria, and Switzerland. He expanded the portfolio with W4Free in the UK the following year. Both platforms were consolidated under the wedotv brand in 2022, significantly scaling the company’s reach.
Alongside AVoD, Rotermund entered the FAST channel market, launching wedo big movies in 2020 and wedotv Big Stories in 2021, then expanding operations into Italy in 2023 and into Asia in 2025. wedotv became a global free streaming entertainment network and is now reaching millions monthly, providing curated free films, TV, and sports across devices and regions.
Before wedotv, Rotermund held leadership roles in business development, marketing, and sales within the media, film, IPTV, sports, and online video sectors, building strong partnerships with major media companies and growing VoD platforms and TV offerings across Europe. His long-standing expertise and strategic vision have positioned wedotv at the forefront of entertainment innovation, delivering broad and diverse content to a global audience.
Laurent Werner
Laurent Werner is a seasoned professional with 15 years of global experience, including a decade spent bridging people to business through infrastructure and cybersecurity.
He has supported telecom operators, service providers, and government agencies across multiple countries, delivering scalable and reliable network solutions – from rolling out 4G deployments to launching virtualized 5G services.
For the past 4 years, Laurent has been helping businesses at Didomi turn privacy into a strategic advantage.
Laurent combines deep technical expertise with a sharp business mindset, making complex topics both accessible and actionable.
Dr Jörn Krieger
Dr Jörn Krieger has been working as a freelance journalist since 1990, specialising in cable, satellite, broadband and multimedia.
The media expert, who studied German and journalism at the Otto-Friedrich University of Bamberg, writes for German and English-language trade journals and online publications such as Broadband TV News, Cable!vision Europe, Tendenz, Radio-Kurier and Radioszene.de.
In 2004, he founded industry publication Medienbote, which he ran as editor-in-chief and publisher until 2010.
Jörn’s portfolio is rounded off by articles in specialist books, teaching at universities, leading seminars and workshops and moderating panels at media conferences.
Naomi Schoppa
M.Sc. Naomi Schoppa is a Research Associate at the business unit Future Applications and Media of the Fraunhofer Institute for Open Communication Systems (FOKUS).
She specializes in the research on Provenance and Authenticity, addressing the origins and reliability of information in digital content.
In addition, she conducts research and development in the field of technology-enhanced learning, including interoperable infrastructures and authorization concepts.
Rafael Bermúdez Guijo
Rafael Bermúdez is a product owner for the technological research team at CCMA. He holds a degree in Telecommunications Engineering from UPC, as well as master’s degrees in Cybersecurity and Open-Source Software from UOC.
His professional career has been entirely within the CCMA, where he has participated in a wide range of projects. He has held various roles, such as developer, software architect, tech lead, and manager. Since 2022, he has been leading the technological research team.
Amelie Jakob
Amelie Jakob is Product Owner of the ZDF’s HbbTV application. After studying media studies and German language and literature, she initially worked at a digital agency and a media company before moving to ZDF as a digital project manager.
As PO, now she is responsible for the strategic development of the HbbTV app and the manufacturer portals based on it.
Amelie Jakob is also part of ZDF’s sustainability team, where she focuses on green streaming.
Dr Louay Bassbouss
Dr Louay Bassbouss is a researcher and Senior Project Manager R&D in the Future Applications and Media (FAME) business unit at the Fraunhofer Institute for Open Communication Systems (FOKUS).
He works on future web applications, multimedia technologies and standards, media streaming over 5G, and technologies that enable Metaverse experiences across different devices and platforms.
Louay actively participates in various standardization groups in W3C, HbbTV and CTA. He is the co-chair of the W3C Second Screen Working and Community Groups and actively contributes to various testing activities in HbbTV and CTA WAVE.
Louay is also a lecturer at the Technical University of Berlin (TU Berlin) in the field of open distributed systems and advanced media technologies.
Dr William Cooper
As Chief Executive of the Service List Registry, William is responsible for the platform proposition and service management.
William has worked with many media and technology companies, from start-up operations to major corporations. A respected thought leader, he has also published several industry reports and chaired and presented at numerous international conferences, including IBC, NAB, DVB and SMPTE. He is editor of the weekly informitv Connected Vision newsletter, which has thousands of subscribers worldwide. He has written millions of words on the field and helped to deliver many millions of pounds in value to clients. He is also a regular judge of industry awards.
With over two decades of consultancy engagements in broadcast and broadband convergence, William has a wealth of valuable expertise in the sector, based on practical experience of delivering high-profile services, ground-breaking innovation, and an appreciation of how users engage with media services. He is accomplished in the delivery of complex software systems and projects.
William was previously Head of New Media Operations and Head of Interactive Operations at the BBC. He was operationally responsible for online publishing and interactive television, launching services across multiple channels and platforms.
William has a PhD in Communications from the University of Leeds.
Matthew Huntington
Matthew Huntington is an experienced technology and product leader with over 30 years of expertise in deploying digital solutions. Throughout his career, he has been at the forefront of digital video innovation and the development of user experiences that shape how audiences interact with technology.
Matthew excels at defining and delivering product and technical strategies that balance long-term strategic goals with tangible short-term results. He is deeply committed to enabling the success of the teams around him through clear vision, open communication, and empowerment. Known for his ability to make complex technology understandable and its business value clear, he ensures that all stakeholders are engaged and aligned.
Over his career, he has held senior leadership roles at multiple organisations including Arqiva, Freesat, and Nagra, where he led complex programs, defined strategic roadmaps, and delivered technology platforms at scale.
Passionate about innovation, Matthew believes that great user experiences must be simple, understandable, predictable, practical, robust, and delightful. He thrives on harnessing technological evolution to create such simplicity and is energised by the continuous transformation required of products, services, and organisations to seize new opportunities.
Jeff Hunter
As Chief Architect at YouView TV, Jeff oversees the design and specification of the Technical Architecture that underpins the YouView eco-system, as well as looking after Content Partner Engineering and Platform Security. Helping to deliver solutions at scale for customers including British Telecom, TalkTalk, Sony and Everyone TV.
Prior to this, Jeff spent over two decades at the BBC, working on a range projects relating to broadcast and online media production and delivery, having joined the Corporation after graduating from Cambridge University. This included contributing to the launch of Freesat, Freeview and BBC iPlayer, whilst participating in the development of UK and international standards within DVB, MPEG, ETSI and the DTG.
Ralph Edeine
Ralph Edeine leads the technical activities at FRANSAT, the French DTH platform operator, and Sat.tv, a service delivering a seamless Free-to-Air TV experience across the EMEA market. He spearheaded the launch of the Sat.tv Connect service, built on DVB-I and HbbTV standards, enabling access to hundreds of channels and a continuously updated 7-day Electronic Programme Guide that simplifies and enhances satellite TV navigation.
Ralph is also deeply involved in driving the evolution of broadcast technologies. He currently chairs the DVB Home Broadcast Commercial Module and contributes to several strategic industry initiatives, including the French Forum Audiovisuel Numérique HbbTV Requirements Group and the FreeTV Alliance Technical Taskforce.
Promoting open standards and hybrid TV innovation, he plays a key role in enabling future-ready viewing experiences for consumers.
Alex Russell
Alex works for Everyone TV (ETV) as the Controller of Technical Partnerships. He manages the technical relationships with ETV’s manufacturing, OS and Broadcaster partners and has been heavily involved in the launch of Freely and the Freeview Play TV platforms bringing the connected TV experience to millions of viewers.
Alex is also responsible for the end-to-end testing of the Freely and Freeview Play services through to TV devices together with the conformance and assurance required for devices to be branded ‘Freeview Play’ and ‘Freely’.
Bram Tullemans
Bram Tullemans is a senior expert and program manager of the European Broadcasting Union (EBU) Technology & Innovation. He leads technical and business programs in the domain of internet distribution.
In this role he coordinates knowledge exchange related to media convergence, TV-Platforms, CDNs and distribution architectures between specialists within the union and the industry.
Before the EBU Bram worked as senior policy advisor at the NPO, was director/producer at IDG Communications, worked as journalist and wrote a book about digital video. He studied at the University of Amsterdam and Liverpool in the fields of Philosophy, Television & New Media and Computer Science.
Malte Niemeyer
Malte Niemeyer works for RTL Technology, a subsidiary of RTL Deutschland, as an engineer in the Process Engineering department within the Distribution division.
He joined RTL in 2018 after completing his master’s thesis on synchronizing broadcast and broadband content via HbbTV.
At RTL Technology, Malte is heavily involved in all matters relating to the technical implementation of Addressable TV (ATV), HbbTV, HbbTV-TA and DVB-I across RTL’s distribution platforms.
His work focuses on the evolution of hybrid broadcast and broadband technologies, the transition towards an all-IP distribution environment, and the continuous optimization of RTL’s distribution workflows.
Stefano Braghieri
Stefano Braghieri has almost 30 years of experience in broadcast technologies in various capacities, from writing code to standards development and testing.
He has been with Mediaset since 2011, working on support for new technologies and product innovation. Owner of the Mediaset DVB-I PoC since 2020.
Ranjeet Kaur
Ranjeet is a seasoned expert in digital television technology, with extensive experience across Hybrid and IP distribution networks, TV platforms, and device ecosystems. As Programme Director for the Digital TV Group (DTG) she has led significant projects for Ofcom, Everyone TV, Sky, Roku, Amazon, Google, and all major consumer electronics manufacturers, addressing topics from traditional broadcasting to streaming and targeted advertising.
Ranjeet oversees all development and testing operations for DTG Testing and facilitates key national DTG working groups dedicated to UK DTT Hybrid platforms and chairs the DVB-I Implementers Task Force of the DVB Project. Her leadership has played a vital role in the successful launch of major UK TV platforms.
Ranjeet and her team continually work to bring new products and services to the UK TV market, including, most recently, Freely testing services and the DTG DVB-I Test Suite.
Atila Madakbas
Atila Madakbas is the founder and CEO of Admongrel, bringing more than 25 years of expertise at the intersection of technology and media. Together with his team, he pioneered the first HbbTV deployments in Türkiye, partnering with TRT and numerous other broadcasters.
His work today is split across two core areas: Mongrel.live, which focuses on data services and real-time tools to help broadcasters expand their customer base and improve ratings; and Admongrel.com, which drives innovation in advertising tech, using HbbTV and programmatic models to generate incremental revenue for all linear channels.
Building on this foundation, Atila and his team are now developing new AI-driven services under Whispera.ai, harnessing the rich data from HbbTV and third-party sources to create smarter, more adaptive solutions for the media industry.
Before founding Admongrel, Atila supported the privatization of Turkish Telekom and led early media tech projects in the region, following a role as Director of Service Development at BT in London.
Cem Eroğlu
Cem Eroğlu is a seasoned AdTech executive with a career spanning over 19 years across digital advertising, programmatic strategy, and technology-driven innovation. He began his journey in 2007re-selling and establishing ad-tech via the Right Media Exchange in the DACH region, and has since held key roles across ad operations, sales, product development, and international expansion.
Prior to joining Adform, Cem served as Managing Director at ReklamStore, one of Turkey’s leading advertising platforms, where he played a pivotal role in driving both revenue growth and regional market development.
Since 2016, Cem has been leading Adform’s operations across Turkey, the Middle East, and Africa as Country Manager, and was recently promoted to Vice President overseeing Central Asia and MEA. His role has been instrumental in shaping regional strategies, supporting APAC expansion efforts, and pioneering programmatic channels such as CTV and DOOH for publishers, agencies, and brands.
Cem is recognized for his entrepreneurial mindset and deep technological expertise, with several award-winning commercial cases built on innovative ad tech solutions. He has also been actively involved in the development of retail media networks and has advised on product and sales strategies for global clients.
Beyond his corporate responsibilities, Cem is a dedicated supporter of the startup ecosystem – mentoring young entrepreneurs, speaking at universities, contributing to non-profit initiatives, and serving as a board advisor in tech investments and M&A activities. He is also a frequent guest speaker and contributor to major marketing publications, including Marketing Türkiye.
Nicole Agudo Berbel
Nicole Agudo Berbel is Managing Director of Seven.One Media and Chief Distribution Officer of Seven.One Entertainment Group. She is responsible for the distribution business and thus for the negotiations and distribution of Joyn and the TV group’s linear free and pay-TV channels on all distribution platforms in the German-speaking market.
At Seven.One Media, she is responsible for marketing partnerships for Joyn and distribution partners. Nicole Agudo Berbel is also responsible for distribution partnerships on Joyn as a platform and for the pay TV channels ProSieben FUN, SAT.1 emotions, and Kabel Eins CLASSICS.
The manager previously held various positions at ProSiebenSat.1, where she established and expanded the distribution business into a strong pillar of the group in terms of revenue and earnings. As EVP Digital Publishing, she was responsible for the group’s digital content business, among other things.
Before joining the ProSiebenSat.1 Group in 2013, she was Director of Affiliate Sales and Business Development, responsible for the platform sales strategy of Discovery Communications’ content portfolio in Germany, Austria, and Switzerland, among other things. Until 2007, she was Director of Regulatory Affairs and New Business Project Management at SES / Astra Platform Services.
After studying law in Cologne (among other places), Nicole Agudo Berbel began her professional career in 1999 at Vaunet e.V., where she was most recently Deputy Managing Director until 2005.
Atinç Ögüt
Erdem Tolon
Born in Istanbul in 1980, Erdem Tolon graduated from Eyüboğlu College in 1998 with a focus on Mathematics. He went on to earn his Bachelor’s degree in Economics from Koç University in 2002, followed by a Master’s degree in Business Administration from the Norwegian School of Economics (2002–2004).
His professional career began in 2004 at UPS (United Parcel Service) in the Marketing and Sales department. In 2005, he joined Nielsen Media Research, where he advanced through various roles and ultimately served as General Manager. Over the course of more than 13 years at Nielsen, he built a distinguished career in media research.
Since December 2018, Tolon has continued his professional journey as Deputy General Manager of Kantar Media. His expertise spans across Television, Print, Radio, Cinema, Outdoor, Mobile, and Internet, focusing on media research and advertising measurement.
In addition to his corporate responsibilities, Erdem Tolon serves as a Board Member of MMA Turkey and Head of Reseach Comittee at REPID. As of 2024, he also holds key industry positions: Treasurer of the Turkish Researchers Association (TUAD).
Faruk Emre Kocuk
Faruk Emre Kocuk has been serving as the Sales Director of Theadx, Türkiye’s only local Demand-Side Platform (DSP), for the past two years. With a career spanning over two decades in digital communications and media technology, Faruk combines a strong background in advertising sales with an in-depth understanding of Türkiye’s evolving programmatic landscape.
Before joining Theadx, he led digital communications at Türkiye’s largest private bank, overseeing the institution’s digital marketing infrastructure, data-driven audience strategy, and cross-platform media investments. He was instrumental in managing Türkiye’s first on-premise DMP installation and implementing the first on-premise CDP in the banking sector – pioneering data utilization in performance-driven marketing.
Faruk’s early professional experience in sales and client relations shaped his strategic and commercial perspective, which he later applied to digital advertising monetization, trading desk operations, and DSP sales growth. At Theadx, he focuses on building transparent, performance-oriented relationships between agencies, advertisers, and publishers, helping brands navigate the complexities of Türkiye’s fragmented ad-tech market.
Fluent in Turkish, French, and English, Faruk also remains an active contributor to the Turkish digital ecosystem through professional associations and industry dialogues.
Tuna Gürel
Tuna Gürel has gained extensive experience in media and advertising technologies throughout a career spanning more than 15 years. After pioneering LinkedIn advertising sales in Turkey, he continued his journey by taking part in the launch phases of OTT platforms such as PuhuTV (Doğuş Media Group) and FoxPlay (Disney). By managing sales operations, he built significant expertise in the OTT & Connected TV (CTV) space.
While at Adjust, he represented the company in the Turkish and United Arab Emirates markets. He also co-founded and advised ventures, leading several ad-tech focused projects.
This path continued with his role in managing programmatic sales for the Demirören Media Group. Most recently, he led the sales team at Bond Digital (Online Saleshouse Network), representing one of Europe’s largest mobile technology companies, Azerion, in Turkey and Greece.
At TVekstra, he now works with Turkey’s most experienced Connected TV team, focusing on the monetization of AddressableTV and other CTV advertising and technology products.
Please select an appropriate option below whether you’re a member of either HbbTV or TVekstra. Exclusive pricing is offered to members. Please note that membership confirmation is required prior to registration confirmation. Prices shown are w/o 20% VAT.
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