Unconference session ideas
This page shows the unconference session ideas submitted via the form found here.
For more information about how the day will run and for advice on how to plan your session, see the Unconference Hub.
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The power of One Click Shopping via HbbTV with AI enhanced targeting
Proposer: Moritz Wuttke, Konodrac
Session goals:
In today’s media landscape, products and services are no longer just advertised — they’re woven seamlessly into TV shows, subtly influencing viewers in real time. But for advertisers, the real challenge remains: how to transform that moment of interest from ads or content viewership into an instant purchase.
Imagine a world where the viewer can simply click “Buy Now” while watching — no friction, no codes to type. HbbTV makes this possible by combining single sign-on, integrated payment gateways, pre-defined delivery options, and AI-powered contextual advertising into one seamless experience.
We’ll explore how broadcasters in Spain are already leveraging this technology, and want to hear lessons from other markets — both successes and missteps — in deploying shopping-enabled TV apps.
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