Programme

The event opens on 18 November with our conference day, featuring keynotes, presentations, panels and roundtables prepared on the basis of the Call for Speakers and the topics of interest to our community. The speakers include high-level executives and industry experts from across the HbbTV community and the wider TV market. Zero effort, relax and enjoy it!

The unconference on the second day will provide an opportunity to explore the topics from the previous day in more depth or to consider other questions and challenges in sessions proposed and hosted by the conference participants. Be prepared, we need your engagement and input!

The speaking slots on our conference day – with the exception of the Quickfire updates – are 15 minutes long: Our presenters will speak for 8-10 minutes each, leaving time for questions and comments from the floor.

18 November – Conference Day

09:00 - 10:00
Registration, Coffee, Networking & Exhibition
OPENING SESSION
10:00 - 10:05
Welcome to the 14th HbbTV Symposium and Awards
Eoghan O'Sullivan, Moderator & Facilitator
10:05 - 10:25
Sponsors' Elevator Pitches
KEYNOTE SESSION
10:25 - 10:45
State of the HbbTV Nation
Vincent Grivet, Chair, HbbTV Association
10:45 - 11:00
Co-Host Keynote
Rosa Romà, President, 3Cat
11:00 - 11:15
(tba.)
11:15 - 11:30
Update on the HbbTV specifications
Jon Piesing, Vice-Chair, HbbTV Association & Chair, HbbTV Specification Group
11:30 - 12:00
Coffee, Networking & Exhibition
MARKETS & MEASUREMENT
12:00 - 12:15
Global market figures update
Guillaume Perrin, Principal Analyst, Dataxis
12:15 - 12:30
A global overview of TV operating systems
Damien de Foucault, CEO and Founder, ADKEMIX
12:30 - 12:45
Beyond Panels: How SES Delivers Real-Time Audience Measurement with HbbTV
Michele Gosetti, VP, Sports & Events & New Media, SES
12:45 - 13:00
Linear and Digital Become One: HbbTV Is How, Austria Is the Proof
Ricarda Jebsen, Managing Director, Virtual Minds & d-force
QUICKFIRE UPDATES
Briefings on new opportunities enabled by HbbTV specifications
13:00 - 13:30
One Nation, One Audience: The New Standard for Thai TV Measurement
Moritz Wuttke, Vice-Chairman, Konodrac
Measuring the Impact of C2PA on HbbTV Services: Performance and Interoperability Findings
Naomi Schoppa R&D Project Manager, Fraunhofer FOKUS
Next Level of ARD HbbTV Launcher App: Personalised Services and Adaptive Navigation
Klaus Merkel, Senior Engineer, Rundfunk Berlin-Brandenburg
From Recognition to Activation: Inside TVekstra’s ACR Dashboard for Creating, Triggering and Measuring HbbTV Campaigns
Aylen Alonso Montero, Global Account Director, TVekstra
Is HbbTV Ready for Media over QUIC? A Reality Check Across Connected TV Platforms
Louay Bassbouss, Senior Project Manager R&D, Fraunhofer FOKUS
13:30 - 15:00
Lunch, Networking & Exhibition
TV BEYOND BROADCAST
15:00 - 15:15
The LOVEStv evolution
Xavi Redon, Product Manager, Cellnex Telecom
15:15 - 15:30
From broadcast to IP: what the UK’s television transition means for HbbTV
Richard Lindsay-Davies, CEO, Digital TV Group (DTG)
15:30 - 15:45
(tba.)
15:45 - 16:00
The Battle for Prominence: HbbTV and DVB-I Strategies
Francesc Mas, Project Engineer, CCMA
16:00 - 16:30
Roundtable: Beyond Channels: Unlocking Content Discovery and User Engagement Through Deep HbbTV Integration
• Alex Russell, Controller of Technical Partnerships, Everyone TV
• Amelie Jakob, Product Owner, ZDF
• Hemanta Lamichhane, Technical Manager TV R&D, LG Electronics
• Jon Piesing, Director, Standardisation, TP Vision
• Stefano Braghieri, Innovation & Technical Research Department, Mediaset Italia - MFE”
• Moderator: Ranjeet Kaur, Programme Director, DTG
16:30 - 17:00
Coffee, Networking & Exhibition
THE FUTURE OF HBBTV APPLICATIONS
17:00 - 17:15
Building Scalable TV Experiences with Open Standards
Orpheus Warr, CTO, Everyone TV
17:15 - 17:30
Leveraging AI for HbbTV Apps: From Code to In-App Experiences
Rafael Bermúdez, Product Owner, R&D Team, 3Cat
17:30 - 17:45
Set-top box-less Operator App deployment at OSNtv
Mika Kanerva, COO, Sofia Digital
17:45 - 18:15
(tba.)
18.15 - 18.30
Closing remarks: Invitation to the HbbTV Awards ceremony and to the unconference on day 2
EVENING PROGRAMME
19:30 - 22:00
HbbTV Awards 2026 – reception and ceremony

19 November – Unconference Day

08:00 - 09:00
Registration, Coffee, Networking & Exhibition
OPENING CIRCLE
09:00 - 09:45
Participants are invited to pitch sessions and place them on the agenda. We will collaboratively create the agenda, so that the sessions – held in parallel throughout the day – are relevant and engaging for all.
09:45- 10:15
Coffee, Networking & Exhibition
UNCONFERENCE SESSIONS
10:15 - 11:00
Unconference Sessions – Block #1
11:00 - 11:30
Coffee, Networking & Exhibition
11:30 - 12:15
Unconference Sessions – Block #2
12:15 - 13:15
Lunch, Networking & Exhibition
13:15 - 14:00
Unconference Sessions – Block #3
14:00 - 14:30
Coffee, Networking & Exhibition
14:30 - 15:15
Unconference Sessions – Block #4
15:15 - 15:45
Coffee, Networking & Exhibition
(Exhibition closes at 15:45)
CLOSING CIRCLE
15:45 -16:30
Plenary session to share insights from the unconference sessions and explore potential next steps.
16:30-16:40
Chair's closing remarks; announcement of 2027 co-host and location
Vincent Grivet, Chair, HbbTV Association
End of 14th HbbTV Symposium and Awards

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