7th HbbTV Symposium and Awards

14th – 15th November 2018 | ESMT Berlin

Awards

Following its successful inauguration at the 6th HbbTV Symposium and Awards 2017 in Rome, The HbbTV Association is pleased to invite entries for the HbbTV Awards 2018. The contest showcases and celebrates excellence in the HbbTV community.

Please submit your entries through the online form, accessed by clicking here. This is a Google Form and to access it you will need to have a Google account, you can register for one with any email address. If you want to prepare yourself offline you can use this PDF-Form.

The closing date for submissions is October 12, 2018. If you have questions about the awards or any issues making a submission, please contact hbbtv.awards@gmail.com.

A shortlist of finalists will be put forward to a panel of industry experts who will select the winners. The shortlist of finalists will be announced by October 23, 2018.

Submit your entry now

 


 

Categories

The award categories are:

  • Best use of HbbTV for advertising and promotion
  • Best use of HbbTV for broadcast enhancement
  • Best multiscreen HbbTV service
  • Best use of HbbTV for content discovery (VOD and Guides)
  • Best marketing or promotion of an HbbTV based service
  • Best technology innovation in an HbbTV product or service
  • Best individual contribution to the HbbTV Association

A Judges Grand Prix award will also be selected from across the categories.

Last year’s HbbTV Awards winners include Digital UK, Freeview Australia, Media Broadcast, R2B2, rbb (ARD), Thi Thanh Van Nguyen (Samsung R&D), Tivù and Vewd.

Best use of HbbTV for advertising and promotion

One key way that HbbTV can generate revenue for broadcasters and operators is through advertising and promotion. The Best Advertising and Promotion Award recognises innovations in enhancing advertising using HbbTV based technology, this may be through addressability or interactivity. Entrants must demonstrate how the nominated service is enhancing the value of advertising.

Best use of HbbTV for broadcast enhancement

HbbTV can be used to make broadcast programmes more engaging for audiences through enhancements that bring value to viewers, broadcasters and programme makers. The Best Broadcast Enhancement Award recognises innovations in interactive television. Entrants must demonstrate how the nominated service is bringing value to the programming it enhances.

Best multiscreen HbbTV service

One of the key features of HbbTV 2 is support for multiscreen services, enhancing and extending interactivity and engagement through mobile devices. The Best Multiscreen Service Award recognises research and innovations in HbbTV services running across multiple screens. Entrants must demonstrate how the nominated service will bring value to the viewer’s experience and to service providers.

Best use of HbbTV for content discovery (VOD and Guides)

HbbTV is increasingly being used to create content discovery services such as linear TV guides and video-on-demand applications. This use case is being advanced by the HbbTV OpApp specification. The Best Content Discovery Award recognises innovations in content discovery applications. Entrants must demonstrate how the nominated service brings value to consumers and service providers.

Best marketing or promotion of an HbbTV based service

Great use of technology does not automatically deliver a successful service. Most services need to be backed by great marketing and promotion to achieve success. The Best Promotion Award recognises innovation and creativity in marketing and promotion of HbbTV based services. Entrants must demonstrate how the nominated marketing or promotional campaign drove usage of an HbbTV service.

Best technology innovation in an HbbTV product or service

HbbTV is driving innovation in the industry. The Best Innovation Award recognises HbbTV based technology innovations of any kind. Entrants must demonstrate how the nominated innovation is unique and impactful. This award, in particular, is open to technical demonstration and prototypes.

Best individual contribution to the HbbTV Association

HbbTV is founded and thrives on individual voluntary contributions from its members. The Best Contribution Award recognises an individual who has made the most significant contribution over the last year. The award is not open to individuals who currently represent their companies on the HbbTV steering board. Shortlisted nominees will be put to an open vote of the HbbTV membership.

Judges

A shortlist of finalists will be put forward to a panel of industry experts who will select the winners. Photos and names of the judges can be found at the end of this page.

The judges will evaluate the entries based on execution, impact and innovation.

Ceremony

The prizes will be awarded at a prestigious ceremony on November 14, 2018. The ceremony forms part of the 7th HbbTV Symposium and Awards 2018, taking place on November 14-15, 2018 in Berlin.

Send Your Entry

Choose your category and send your entry as soon as possible!

Entries closes on 5th October 2018 and finalists will be notified by 23th October 2018.

All finalists are invited to attend the HbbTV Awards Ceremony on 14th November 2018 in Berlin.

Submit your entry now

Giuseppe Aprea Director of Engineering, Kineton, and Board Member of the Ultra HD Forum Italia
Dr Andreas Bereczky Executive Vice President Production and Technology, ZDF German Television
Fabian Birgfeld CEO and Co-founder, W12 Studios
Robert Briel Owner and Co-founder, Broadband TV News
Hermann Dresen Editor, InfoDigital and Digitalmagazin
Dr Oliver Friedrich Strategic Partner Lead, Broadcast & Entertainment, Google
Vincent Grivet VP Broadcast Development at TDF and Chairman of the HbbTV Association
Olivia May Head of Product at Freeview Play, Digital UK
Liz Ross CEO, Freeview Australia
Juergen Sewczyk Senior Advisor, Eutelsat, and Head of Smart Media Working Group of Deutsche TV-Platform

Location

ESMT Berlin
Schlossplatz 1
10178 Berlin, Germany

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