Following its successful inauguration at the 6th HbbTV Symposium and Awards 2017 in Rome, The HbbTV Association is pleased to invite entries for the HbbTV Awards 2018. The contest showcases and celebrates excellence in the HbbTV community.
Please submit your entries through the online form, accessed by clicking here. This is a Google Form and to access it you will need to have a Google account, you can register for one with any email address. If you want to prepare yourself offline you can use this PDF-Form.
The closing date for submissions is October 12, 2018. If you have questions about the awards or any issues making a submission, please contact email@example.com.
A shortlist of finalists will be put forward to a panel of industry experts who will select the winners. The shortlist of finalists will be announced by October 23, 2018.
The award categories are:
- Best use of HbbTV for advertising and promotion
- Best use of HbbTV for broadcast enhancement
- Best multiscreen HbbTV service
- Best use of HbbTV for content discovery (VOD and Guides)
- Best marketing or promotion of an HbbTV based service
- Best technology innovation in an HbbTV product or service
- Best individual contribution to the HbbTV Association
A Judges Grand Prix award will also be selected from across the categories.
Last year’s HbbTV Awards winners include Digital UK, Freeview Australia, Media Broadcast, R2B2, rbb (ARD), Thi Thanh Van Nguyen (Samsung R&D), Tivù and Vewd.
Best use of HbbTV for advertising and promotion
One key way that HbbTV can generate revenue for broadcasters and operators is through advertising and promotion. The Best Advertising and Promotion Award recognises innovations in enhancing advertising using HbbTV based technology, this may be through addressability or interactivity. Entrants must demonstrate how the nominated service is enhancing the value of advertising.
Best use of HbbTV for broadcast enhancement
HbbTV can be used to make broadcast programmes more engaging for audiences through enhancements that bring value to viewers, broadcasters and programme makers. The Best Broadcast Enhancement Award recognises innovations in interactive television. Entrants must demonstrate how the nominated service is bringing value to the programming it enhances.
Best multiscreen HbbTV service
One of the key features of HbbTV 2 is support for multiscreen services, enhancing and extending interactivity and engagement through mobile devices. The Best Multiscreen Service Award recognises research and innovations in HbbTV services running across multiple screens. Entrants must demonstrate how the nominated service will bring value to the viewer’s experience and to service providers.
Best use of HbbTV for content discovery (VOD and Guides)
HbbTV is increasingly being used to create content discovery services such as linear TV guides and video-on-demand applications. This use case is being advanced by the HbbTV OpApp specification. The Best Content Discovery Award recognises innovations in content discovery applications. Entrants must demonstrate how the nominated service brings value to consumers and service providers.
Best marketing or promotion of an HbbTV based service
Great use of technology does not automatically deliver a successful service. Most services need to be backed by great marketing and promotion to achieve success. The Best Promotion Award recognises innovation and creativity in marketing and promotion of HbbTV based services. Entrants must demonstrate how the nominated marketing or promotional campaign drove usage of an HbbTV service.
Best technology innovation in an HbbTV product or service
HbbTV is driving innovation in the industry. The Best Innovation Award recognises HbbTV based technology innovations of any kind. Entrants must demonstrate how the nominated innovation is unique and impactful. This award, in particular, is open to technical demonstration and prototypes.
Best individual contribution to the HbbTV Association
HbbTV is founded and thrives on individual voluntary contributions from its members. The Best Contribution Award recognises an individual who has made the most significant contribution over the last year. The award is not open to individuals who currently represent their companies on the HbbTV steering board. Shortlisted nominees will be put to an open vote of the HbbTV membership.
A shortlist of finalists will be put forward to a panel of industry experts who will select the winners. Photos and names of the judges can be found at the end of this page.
The judges will evaluate the entries based on execution, impact and innovation.
The prizes will be awarded at a prestigious ceremony on November 14, 2018. The ceremony forms part of the 7th HbbTV Symposium and Awards 2018, taking place on November 14-15, 2018 in Berlin.
Send Your Entry
Choose your category and send your entry as soon as possible!
Entries closes on 5th October 2018 and finalists will be notified by 23th October 2018.
All finalists are invited to attend the HbbTV Awards Ceremony on 14th November 2018 in Berlin.
10178 Berlin, Germany
Französische Straße 30, 10117 Berlin
Friedrichstrasse 99, D-10117 Berlin
Arcotel John F
Werderscher Markt 11, D-10117 Berlin
Hotel Novotel Berlin Mitte
Fischerinsel 12, D-10179 Berlin
Park Plaza Wallstreet Berlin Mitte
Wallstraße 23-24, 10179 Berlin
Titanic Comfort Mitte
Elisabeth-Mara-Strasse 4, D-10117 Berlin
Hotel Nikolai Residence
Am Nussbaum 5, D-10179 Berlin
Best Western am Spittelmarkt
Neue Gruenstrasse 28, D-10179 Berlin