9th HbbTV Symposium and Awards

24 – 25 November 2021 | Paris


The symposium will include a packed programme of keynotes, panel presentations and roundtable discussions, running over two full days. The sessions will cover a wide range of topics, both business and technical. The speakers include high-level executives and industry experts from across the HbbTV community and the wider TV market.

Date: 24 – 25 November 2021

Venue: Cité Internationale Universitaire de Paris | France

24. November – DAY 1 (10:00 - 23:00)
25. November – DAY 2 (09:00 - 16:30)
24. November – DAY 1 (10:00 - 23:00)
10:00 - 11:00
Registration, Coffee, Networking & Exhibition
11:00 - 11:10
Opening & Welcome: Vincent Grivet - Chairman of the HbbTV Association
11:10 - 11:25
Keynote: Thomas Follin - CEO Salto
11:25 - 11:55
Keynote: The Global TV Market Review - Paul Gray - IHS Markit
11:55 - 13:05
Panel "HbbTV Success Stories"
Moderator: Dr. Jörn Krieger
Tepp Ahonen, Digita Finland: Finland HbbTV Country Review
Anais Lipolt, Dolby + Jaen-Luc Wackermann, Arte: "A case study launching HbbTV 2.0.2..."
Olivia May, DUK: "Freeview Play#s pioneering uses of HbbTV to enhance the hybrid user experience"
Denis Kabakchi, Teletarget: "HbbTV in Russia - Services and Tools"
13:05 - 14:05
Lunch, Networking & Exhibition
14:05 - 15:10
Panel Targeted Advertising - The Business and the Technology
Moderator: Robert Briel
Joe Winograd, Verance: "Targeted Adverising using Watermarking
Leander Carell, Nowtilus: Case Study of Live DAS Service with Discovery
Sebastian Busse, Smartclip: HbbTV-TA in action: The final breaktrough"
Silvia Broggi, Pubitalia'80: "TDB"
15:15 - 15:45
Special Session: Conformance Regimes and Interoperability Part One
Moderator: Dr. Jörn Krieger
Kay Mysliwiec, P7S1 : "Living without a Conformance Regime"
Luca De Bartolo, Tivú Srl: "The Italian Conformance Regime"
Xavier Redon, Cellnex: "The Spanish Conformance Regime"
15:45 - 16:15
Roundtable Conformance Regimes
Kay Mysliwiec; P7S1
Luca De Bartolo, Tivú Srl
Xavier Redon, Cellnex:
James Jackson, DUK
Martin Faetnrich, Panasonic
16:15 - 17:15
Coffe Break, Networling, Exhibition
17:15 - 18:15
Special Session: Conformance Regimes and Interoperability Part Two
Application and Device Interoperability
Stuart Savage (TBC), LGE: "Interoperability from a manufacturer point of view"
Pedro Valiente, Kineton: "Interoperability from a Developer point of view"
17:35 - 18:05
Rountable (Moderation: Ian Medland, EDT)
Stuart Savage (TBC)
Pedro Valiente, Kineton
Franck Vetu (TBC), Salto
Leticia Noriega, TPVision
Juha Joki, Sofia Digital
Francesco Moretti, Fincons Group
18:05 - 18:15
Conformance Regimes Session Wrap-up: Van Nguyen, Samsung
18:15 - 18:20
Closing Remarks DAY 1 by Vincent Grivet, Chairman HbbTV
20:30 - 23:00
HbbTV Awards 2021 Reception and Ceremony
25. November – DAY 2 (09:00 - 16:30)
09:00 - 09:30
Registration, Coffee, Networking & Exhibition
09:30 - 09:50
Keynote: The HbbTV Chairman’s “State of the Nation” Speech – Vincent Grivet - HbbTV Chairman on the current state of HbbTV and its strategy for the future.
09:50 - 10:15
Keynote: The latest on HbbTV Specifications and Related Activities – Jon Piesing - HbbTV Vice Chairman
10:15 - 11:10
Panel "OpApps Best Practices"
Rachel Mischke, Franziska Kleemann, Zattoo Deutschland: "HbbTV in the OTT world - best practice implementation from Zattoo TV platform!"
Erik Gazzoni, SmardTV: "How to provide a perfect Hybrid User Exoerience by Using CIPLus 2.0 and HbbTV OpApp
Juha Joki, Sofia Digital, Heinz Bekker, Irdeto: Monetizing Subscriptions combing CAM and OpApp"
Michael Schäfer, Tara Systems: "HbbTV Application Signalling for OTT Services: Two Examples with DVB-I and ADB"
11:10 - 12:10
Coffee, Networking & Exhibition
12:10 - 13:30
Panel "Innovations in HbbTV Apps"
Martin Prins, Media Distillery: "Enhancing HbbTV video experience by a better understanding of video"
Aniello Saulina, Kineton: HbbTV Application performance enhancements"
Christian Van Boven, Nagra: "HbbTV Apps in an OTT Centric World"
Louay Bassbouss, Fraunhofer FOKUS: "WebRTC meets HbbTV"
Serge Bidault, Fincons, Xavier Darigol, Retency: "HbbTV Data Anonymization and GDPR compliancy"
13:35 - 14:35
Lunch, Networking & Exbition
14:35 - 16:25
Panel: Is standarization still an added value to the future of broadcasting
Moderator: Robert Briel
Peter MacAvock, DVB: "HbbTV and DVB working together to develop an IP-based future"
Richard Lindsay-Davies, DTG: "Transition or radical re.invention? The role of HbbTV in television of the future"Joe Winograd, Verance; "New Technologies for Targeted Advertising"
15:25 - 15:55
Peter MacAvock, DVB
Richard Lindsay-Davies, DTG
15:55 - 16:25
Roundtable: ATSC3 and HbbTV
Moderator: Oliver Botti, Fincons
Madeleine Noland, ATSC
Sam Matheny, NAB
Emily Dubs, DVB Project
16:25 - 16:30
Chairman Closing Remarks - See you in 2022!

Main Topics

The programme includes keynote speakers, panels presentation and roundtable discussions, covering the following topics:

  • HbbTV deployements in selected countries
  • Improving the User Experience
  • Targeted Advertising and other means to monetize services with HbbTV
  • Content Media Security
  • HbbTV Best Practices
  • Delivering Advanced Viewing Experience
  • Cutting Edge Innovations
  • Tools and Techniques for Developing and Testing HbbTV
  • HbbTV and other standards


With your engagement  we will be able to create this  very well received event on an annual basis, at attractive locations and with an inspiring program!


Cité Internationale Universitaire de Paris
9 BD Jourdan
75014 Paris

View on Maps