The symposium will include a packed programme of keynotes, panel presentations and roundtable discussions, running over two full days. The sessions will cover a wide range of topics, both business and technical. The speakers include high-level executives and industry experts from across the HbbTV community and the wider TV market.

Date: 24 – 25 November 2021

Venue: Cité Internationale Universitaire de Paris | France

24. November – DAY 1 (10:00 - 23:00)

10:00 - 11:00
Registration, Coffee, Networking & Exhibition
11:00 - 11:10
Opening & Welcome: Vincent Grivet - Chairman of the HbbTV Association
Introduction Master (s) of Ceremony: Julian Clover, Media Journalist, Broadband TV News
11:10 - 11:25
Keynote: Thomas Follin - CEO Salto
11:25 - 11:55
Keynote: The Global TV Market Review - Paul Gray - Omdia
11:55 - 13:05
Panel "HbbTV Success Stories"
Moderator Julian Clover, Broadband TV News
Teppo Ahonen, Digita Oy: Finland HbbTV Country Review
Anaïs Libolt, Dolby: "A case study launching HbbTV 2.0.2..."
Olivia May, Digital UK: "Freeview Play's pioneering uses of HbbTV to enhance the hybrid user experience"
Sylvain Thevenot, NetgemTV: "How Netgem TV has become the leading independent TV service in the UK by embracing Freeview Play and HbbTV"
Denis Kabakchi, Teletarget: "HbbTV in Russia - Services and Tools"
Q + A
13:05 - 14:05
Lunch, Networking & Exhibition
14:05 - 15:10
Panel Targeted Advertising - The Business and the Technology
Moderator: Vincent Grivet, Chair of the HbbTV Association
Jason Patton, Verance: "Targeted Advertising using Watermarking
Leander Carell, Nowtilus: Case Study of Live DAS Service with Discovery
Sebastian Busse, Smartclip: HbbTV-TA in action: The final breaktrough"
Silvia Broggi, Publitalia ’80: "Addressable planning across screens for fluid ad experiences and effective adv measurement"
Q + A
15:15 - 15:55
Special Session: Conformance Regimes and Interoperability Part One
Kai Mysliwiec, ProSiebenSat.1: "Living without a Conformance Regime"
Luca De Bartolo, Tivù: "The Italian Conformance Regime"
James Jackson, Digital UK: The UK Conformance Regime
Xavier Redon, Cellnex: "The Spanish Conformance Regime"
15:55 - 16:55
Coffee Networking & Exhibition
16:55 - 17:25
Special Session Part One continues with Roundtable
Moderator: Dr Jörn Krieger, Independent Journalist
Kai Mysliwiec; ProSiebenSat.1
Luca De Bartolo, Tivù
Xavier Redon, Cellnex
James Jackson, Digital UK
Martin Faehnrich, Panasonic
17:25 - 17.45
Special Session: Conformance Regimes and Interoperability Part Two
Application and Device Interoperability
Moderator Julian Clover, Media Journalist Broadband TV News
Stuart Savage, LGE: "Interoperability from a manufacturer point of view"
Pedro Valiente, Kineton: "Interoperability from a Developer point of view"
17:45 - 18:15
Rountable (Moderator: Ian Medland, Eurofins Digital Testing)
Stuart Savage, LGE
Pedro Valiente, Kineton
Franck Vêtu, Salto
Juha Joki, Sofia Digital
Leticia Noriega, TP Vision
18:15 - 18:25
Conformance Regimes Session Wrap-up: Nguyen Thi Thanh Van, Samsung
18:25 - 18:30
Closing Remarks DAY 1 by Vincent Grivet, HbbTV Chairman
20:30 - 23:00
HbbTV Awards 2021 Reception and Ceremony

25. November – DAY 2 (08:30 - 16:30)

08:30 - 09:30
Registration, Coffee, Networking & Exhibition
09:30 - 09:45
Keynote: The HbbTV Chairman’s “State of the Nation” Speech – Vincent Grivet - HbbTV Chairman on the current state of HbbTV and its strategy for the future.
09:45 - 10:00
Keynote: The latest on HbbTV Specifications and Related Activities – Jon Piesing - HbbTV Vice-Chairman
10:05 - 10:10
Peter MacAvock (EBU Technology & Innovation): EBU special publication on HbbTV and Accessibility
10:10 - 11:10
Panel "OpApps Best Practices"
Moderator Julian Clover, Broadband TV News
Rachel Mischke, Franziska Kleemann, Zattoo Deutschland: "HbbTV in the OTT world - best practice implementation from Zattoo TV platform!"
Erik Gazzoni, SmarDTV: "How to provide a perfect Hybrid User Experience by Using CIPLus 2.0 and HbbTV OpApp
Juha Joki, Sofia Digital, Michiel Willemsen, Irdeto: Accelerating HbbTV Adoption
Ruth van Laeke, TP Vision: HD+ OpApp development: from take off to successful landing
Q + A
11:10 - 12:10
Coffee, Networking & Exhibition
12:10 - 13:30
Panel "Innovations in HbbTV Apps"
Moderator: Angelo Pettazzi, Mediaset
Martin Prins, Media Distillery: "Enhancing HbbTV video experience by a better understanding of video"
Nello Saulino, Kineton: HbbTV Application performance enhancements"
Christian Van Boven, Nagra: "HbbTV Apps in an OTT Centric World"
Louay Bassbouss, Fraunhofer FOKUS: "WebRTC meets HbbTV"
Serge Bidault, Fincons, Xavier Darigol, Retency: "HbbTV Data Anonymization and GDPR compliancy"
Paul Martin, OBS: The ORB Project - A Collaborative Project using Javascript To Implement HbbTV Within a Standrad Browser
Q + A
13:30 - 14:30
Lunch, Networking & Exbition
14:30 - 15:20
Panel: Is standardization still an added value to the future of broadcasting
Moderator Julian Clover, Broadband TV News
Peter MacAvock, DVB: "HbbTV and DVB working together to develop an IP-based future"
Alberto Bruno, Mediaset/RTI: A FTA Broadcaster HbbTV Strategy
Richard Lindsay-Davies, DTG: "Transition or radical re.invention? The role of HbbTV in television of the future"
15.20 - 15.50
Peter MacAvock, DVB
Richard Lindsay-Davies, DTG
Alberto Bruno, Mediaset/RTI
15:50 - 16:20
Roundtable: ATSC3 and HbbTV: common goals when it comes to business and consumer applications
Moderator: Oliver Botti, Fincons
Madeleine Noland, ATSC
Sam Matheny, NAB
Emily Dubs, DVB Project
Susi Elkins, WKAR3/PBS
Kerry Oslund, VP Strategy and Business Development, E.W. Scripps
16:20 - 16:25
Chairman Closing Remarks - See you in 2022!
Conference Closing

Thanks to our Sponsors

With your engagement we were able to create this very well received event on an annual basis, at attractive locations and with an inspiring program!


Cité Internationale Universitaire de Paris
17 BD Jourdan
75014 Paris

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