November 7, 2016

Australia

General Information (Last Update February 2018):

• 9 Mln TV households

HbbTV – Key Facts:

• HbbTV launched in 2014
• HbbTV Market Reach: 55% (source: GfK)
• HbbTV standards currently in use: HbbTV 1.5 with Marlin or PlayReady (FreeviewPlus)
• About 6 channels are providing HbbTV services
• Certification regime: Freeviewplus with local interoperability events
• about 1.3 Mln HbbTV devices
• All HbbTV service sare distributed by DTT, Satellite or Cable networks
• About 50% of all viewers can potentially be reached by HbbTV.