General Information (Last Update February 2018):

  • 9 Mln TV households

HbbTV – Key Facts:

  • HbbTV launched in 2014
  • HbbTV Market Reach: 55% (source: GfK)
  • HbbTV standards currently in use: HbbTV 1.5 with Marlin or PlayReady (FreeviewPlus)
  • About 6 channels are providing HbbTV services
  • Certification regime: Freeviewplus with local interoperability events
  • about 1.3 Mln HbbTV devices
  • All HbbTV service sare distributed by DTT, Satellite or Cable networks
  • About 50% of all viewers can potentially be reached by HbbTV.

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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
Tel: +39 335 7614 596