Part 1: The Targeted Advertising opportunity for free-to-air broadcasters
Targeted Advertising in linear television services allows broadcasters and ad agencies to offer attractive new opportunities to advertisers, who can now use connected TVs as an additional digital touchpoint alongside apps and websites on smartphones, tablets and PCs.
The new suite of complementary specifications from the DVB Project and the HbbTV Association are market-ready, bringing the benefits of a standards-based approach.
This mini-series of webinars focuses on the business opportunities and on the steps broadcasters can take to implement the DVB-TA and HbbTV-TA specifications and solutions.
Agenda & Presenters
Moderators: Jörn Krieger (HbbTV Association) with Emily Dubs (DVB Project)
Sebastian Busse, Director Addressable TV International, smartclip
Use cases and experiences