Loading Events

« All Events

  • This event has passed.

HbbTV Webinar: Lessons learnt and challenges ahead in LOVEStv

January 19, 2021 @ 2:00 pm - 3:00 pm

The Spanish hybrid TV platform LOVEStv is an initiative by the main Spanish TV broadcasters (Atresmedia, Mediaset España, RTVE), offering catch-up, start over and other features like recommendations, subtitles, multiple audio tracks, DRM and metrics. Two years after launch, LOVEStv is now being used on millions of TV sets in Spain. In this webinar Xavi Redon from Cellnex Telecom will explain how the system works, how it is managing advertising and data protection, what the operators have learnt from audience feedback and describe the future plans for the platform regarding companion screens, operator apps and targeted advertising. The presentation will be followed by a Q&A session.


Xavi Redon, Senior Product Manager, Product Strategy and Innovation Direction, Cellnex Telecom; Steering Group member and Treasurer, HbbTV Association; Associate Professor, Universitat Autònoma de Barcelona

Xavi Redon plays an active role in the DTT evolution in Spain. He has been involved in the big changes in the broadcasting industry in Spain such as introduction of HD, UHD, and interactivity, and previously in the analogue switch-off, digital switch-on and digital dividends. Since the early days of MHP, and later with HbbTV, Xavi has been involved in the introduction of interactivity in Spain. He has been leading the TDT Híbrida certification process and, since 2018, leading the implementation of the Spanish broadcasters’ joint platform LOVEStv. At the HbbTV Awards 2018, LOVEStv won the Judges’ Grand Prix Price.

Xavi Redon has been representing Cellnex in the HbbTV Steering Group since 2012 and has been Treasurer of the HbbTV Association since 2017. Since 2018 he has also been collaborating with the Universitat Autònoma de Barcelona as Associate Professor. Xavi is a graduate in Telecommunications Engineering at the UPC with a post degree in Telecommunications Management at ICT and Master in Sales and Marketing Direction at the EAE Business School.

Dr Jörn Krieger, Freelance Journalist

A recording of the 1-hour webinar is available on our YouTube channel. The presentation is available for download as a PDF document.