Webinar: Audience Measurement and Analytics with HbbTV

Audience measurement and analysis via HbbTV is gaining momentum as broadcasters, advertisers and measurement bodies seek more accurate, precise and real-time insights across linear TV and streaming. Our upcoming webinar explores how HbbTV data is helping to transform established ratings systems and unlock deeper audience intelligence.

The live session on Friday, 13 March 2026, 12:00-13:00 CET examines how HbbTV complements traditional panel-based measurement, reduces zero ratings for smaller and regional broadcasters, and enables live, granular viewership tracking beyond conventional approaches.

Drawing on practical deployments in Spain, Austria and the United Kingdom, leading experts will discuss:

• Integration of HbbTV data into national measurement frameworks
• Use of large-scale ad exposure and outcome measurement data
• Cross-market analytics and satellite-based deployments
• Methodological and operational challenges
• The future role of HbbTV in hybrid TV and streaming measurement

The session will conclude with a live Q&A.

Speakers

• Moritz Wuttke, Vice-Chairman and Board Member, Konodrac
• Stuart Wilkinson, Managing Director, Business Development, Fifty5Blue (formerly Kantar Media)
• Hossein Houssaini, Senior Strategic Advisor, Virtual Minds
• Sameer Modha, Measurement Innovation Lead, ITV
• Bruno Goin, Video Services Architect and Project Manager, Eutelsat
• Jörn Krieger, Moderator

Replay
The recording of the live session is available here.

PDF presentation downloads
Moritz Wuttke (Konodrac) & Stuart Wilkinson (Fifty5Blue)
Hossein Houssaini (Virtual Minds)
Sameer Modha (ITV)
Bruno Goin (Eutelsat)