10th HbbTV Symposium and Awards

9 – 10 November 2022 | Prague

HbbTV Awards 2022

 The contest will showcase and celebrate excellence in the HbbTV community.


HbbTV Awards Categories 2022 

Best use of HbbTV for advertising based solutions. One key way that HbbTV can generate revenue for broadcasters and operators is through advertising. The Best use of HbbTV for advertising-based solutions Award will recognise innovations in enhancing advertising using HbbTV based technology, this may be through targeted advertising or interactivity. Entrants must demonstrate how the nominated service is enhancing the value of advertising or bringing innovative solutions

Best tool or product for HbbTV service development or delivery.  The foundation of successful services and applications is a professional development environment and the successful delivery to the market. Innovative tools can accompany and improve the development and delivery processes, reducing project risk and enabling cost-effective deployment. This award will recognize tools supporting the development of HbbTV services and / or their delivery to the market.

Best technology innovation in an HbbTV product or service.  The Best Technology Innovation award recognises those who have found new ways to exploit the capabilities of HbbTV devices towards new service offerings not seen before. This can either be through the use of new technologies such as Operator Applications or Application Discovery over Broadband, or through new application types not seen before in the Smart TV space.

Best interoperability and conformance tool.  It is essential for HbbTV applications publishers and end-users to be assured that TV sets fully comply with the HbbTV specifications, and managing this conformance may represent a significant burden for TV manufacturers and broadcasters alike. The “Best interoperability and conformance tool” will recognise solutions and initiatives which help to perform reliable, fast and low cost conformance verifications with a clear European scale.

Best marketing or promotion of an HbbTV based service.  Great use of technology does not automatically deliver a successful service. Most services need to be backed by great marketing and promotion to achieve success. The Best Promotion Award recognises innovation and creativity in marketing and promotion of HbbTV based services. Entrants must demonstrate how the nominated marketing or promotional campaign drove usage of an HbbTV service.

Best individual contribution.  HbbTV is founded and thrives on individual voluntary contributions from its members. The Best Contribution Award will recognise an individual who has made the most significant contribution over the last year. The award is not open to individuals who currently represent their companies on the HbbTV steering board. Individuals must be nominated and the short list will be put to an open vote of the HbbTV membership.

The providers of HbbTV applications and services are welcome to submit their entries through this online form; the website also details the terms and conditions of the free competition. The closing date for submissions is September 23, 2022.

HbbTV Awards Judges 2022

Nicole Agudo Berbel ProSiebenSat.1
Robert Briel Broadband TV News
Paul Gray Omdia
Vincent Grivet HbbTV Association
Marc Hankmann Freelance Journalist
Andre Prahl RTL Deutschland
Leslie Shanklin Discovery
Martina Vojtěchovská MediaGuru.cz

Thanks to our Sponsors

We welcome our first sponsors. With your engagement we are able to create this very well received event on an annual basis, at attractive locations and with an inspiring program!



National House Vinohrady
Namesti Miru 9

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