The symposium will include a packed programme of keynotes, panel presentations and roundtable discussions, running over two full days. The sessions will cover a wide range of topics, both business and technical. The speakers include high-level executives and industry experts from across the HbbTV community and the wider TV market.

9. November – DAY 1

10:00 - 11:00
Registration, Coffee, Networking & Exhibition
11:00 - 11:15
Opening & Welcome: Vincent Grivet - Chairman of the HbbTV Association
Introduction Master of Ceremony: Julian Clover, Media Journalist, Broadband TV News
Introduction Master of Ceremony: Iva Dohnálková, TV Nova
11:15 - 11:30
Keynote: AKTV Welcome HbbTV Symposium in Prague, Jan Vlček, President, AKTV
11:30 - 11:50
Keynote: The Global TV Market Review, Paul Gray, Omdia
11:50 - 12:40
Panel: Czech Republic HbbTV Country Review
Moderator: Angelo Pettazzi, Chair of HbbTV MEWG
The Czech Adventures: How to Measure HbbTV, Tereza Šimečková, Tomáš Hanzák, Nielsen Admosphere
Using HbbTV Technology as a Strategic Advantage Across TV NOVA, Iva Dohnálková, TV Nova
Prima Shopping and Prima Nákupy, Kateřina Srbová, Hung Nguyen, FTV Prima
12:40 - 13:40
Lunch, Networking & Exhibition
13:40 - 15:45
Panel: Targeted Advertising
Moderator: Martin Faehnrich, Panasonic
Cross-Industry Collaboration to Explore “Targeted Substitution of Broadcast Ads Using HbbTV", Ranjeet Kaur, DTG
ADB2 & Watermarking Use Cases Coming to Market, Jason Patton, Verance
Linear Ad Replacement - HbbTV-TA & Inventory Unification, Andrea Conte, Publitalia '80
Advertising and Other Means of Monetizing the Hybrid Approach to Television, Ashley Horne, Simplestream
Addressable TV Gamification Advertisement Campaigns, Timuçin Bilgör, Digitiwise
HbbTV, Paving the Way for a Unified Advertising Currency for Linear and Addressable Advertising, Moritz Wuttke, Konodrac, Eduard Nafria, Kantar Spain
Integrating Programmatic TV Into the P7S1 Broadcasting Environment, Kay Mysliwiec, ProSiebenSat.1
Implementation of HbbTV-TA and ADB2-TA, Frank Heineberg, RTL Deutschland
Achieving the TA Dream: How Can the Industry Cooperate to Bring HbbTV-TA into Living Rooms, Andre Prahl, RTL Deutschland
15:45 - 16:45
Coffee Networking & Exhibition
16:45 - 18:20
Panel: DVB-I and HbbTV
Moderator: Emily Dubs, DVB
The Strength of Linear TV in the Digital World. The importance of Innovating the Viewer's Experience and the Centrality of Standards, Fabio Guarnaccia, Mediaset
Enabling DVB-I on HbbTV TV Sets, Oliver Botti, Fincons
Integrating DVB-I with HbbTV, Louay Bassbous, Fraunhofer Fokus
How HbbTV Fills DVB-I Gaps, Jon Piesing, TPVision
Innovative Ways to Use HbbTV Operator App Concept, Juha Joki, Mika Kanerva, Sofia Digital
Central Service Registry Overview, Pasquale Marinaro, Kineton
Closing Remarks - End of Day One
21:00 - 23:30
HbbTV Awards 2022 Reception and Ceremony

10. November – DAY 2

08:30 - 09:30
Registration, Coffee, Networking & Exhibition
09:30 - 09:50
Keynote: The HbbTV Chairman’s “State of the Nation” Speech, Vincent Grivet, HbbTV Chairman
09:50 - 10:10
Keynote: The Latest on HbbTV Specifications and Related Activities, Jon Piesing, HbbTV Vice-Chairman
10:10 - 11:15
Panel: HbbTV Services Review
Moderator: Jörn Krieger, Freelance Journalist
HbbTV Local TV Portal - 10 Years in the Service of Local TV Stations / The German DVB-I project, Rainer Biehn, Bayerische Medien Technik
An Update on the Open Red Button Project, Paul Martin, OBS
The Intelligent Media Delivery Company, Dan Racioppa, Mainstreaming
Implementation and Distribution of Netgem Technology in the UK and Other Markets, Mathieu Ghariani, Netgem
The HbbTV Developer Portal, Angelo Pettazzi, Chair of HbbTV MEWG
11:15 - 12:15
Coffee, Networking & Exhibition
12:15 - 13:30
Roundtable: Conformance Regimes Management
Moderator: Ranjeet Kaur, DTG
Roundtable Introduction: Certification and Improving Interoperability; a View From the IITF Chairman, Bob Campbell, Eurofins Digital Testing
Roundtable discussion on Conformance Regimes with: Bob Campbell (Eurofins Digital Testing), Juha Joki (Sofia Digital), Daniele Novaga (Tivù), Xavier Redon (Cellnex), Alex Russell (Digital UK), Stuart Savage (LG Electronics), Pedro Valiente (Kineton)
13:30 - 14:30
Lunch, Networking & Exhibition
14:30 - 15:20
Panel: US Market Review
Moderator: Angelo Pettazzi, Chair of HbbTV MEWG
ATSC 3.0 TV Application SDK (, Raj Patel, Yotta
Experiences on ATSC3 Broadcast App Implementations, Oliver Botti, Fincons and Mike Kralec, Sinclair
Enabling Interactive Services on NextGen TV, Aniello Saulino, Kineton
15:20 - 16:35
Panel: Technology Trends
Moderator: Julian Clover, Media Journalist, Broadband TV News
Keynote: Open Standards - Does Modern TV Need Them?, Andre Prahl, DeutscheTV-Plattform
The ECTV Initiative, Mary Ann Halford, Altman Solon
HbbTV Beyond Broadcast, Klaus Merkel, rbb
The Metaverse and the TV, Louay Bassbouss, Fraunhofer Fokus, and Thomas Stockhammer, Qualcomm
16:35 - 16:45
Chairman Closing Remarks - See You in 2023!
Conference Closing

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