Programme

The event opens on 12 November with our conference day, featuring keynotes, presentations, panels and roundtables prepared by the HbbTV Marketing and Education Working Group (MEWG) on the basis of the Call for Speakers and the topics of interest to our community. The speakers include high-level executives and industry experts from across the HbbTV community and the wider TV market. Zero effort, relax and enjoy it!

The unconference on the second day will provide an opportunity to explore the topics from the previous day in more depth or to consider other questions and challenges in sessions proposed and hosted by the conference participants. Be prepared, we need your engagement and input!

The speaking slots on our conference day – with the exception of the Quickfire updates – are 15 minutes long: Our presenters will speak for 8-10 minutes each, leaving time for questions and comments from the floor. As in past years, we will use the Slido app to gather questions, or you can simply raise your hand!

12 November – Conference Day

09:00 - 10:00

Registration, Coffee, Networking & Exhibition

OPENING SESSION

10:00 - 10:05

Welcome to the 13th HbbTV Symposium and Awards
Eoghan O'Sullivan, Moderator & Facilitator

10:05 - 10:25

Sponsors' Elevator Pitches

KEYNOTE SESSION

10:25 - 10:45

State of the HbbTV Nation
Vincent Grivet, Chairman, HbbTV Association

10:45 - 11:00

Co-Host Keynote
Merve Eraslanoğlu, CEO, TVekstra

11:00 - 11:15

Strengthening Türkiye’s Media Landscape
Deniz Güler, Vice President, Radio and Television Supreme Council, RTÜK

11:15 - 11:30

Update on the HbbTV specifications
Jon Piesing, Vice-Chairman, HbbTV Association & Chairman, HbbTV Specification Group

11:30 - 12:00

Coffee, Networking & Exhibition

TAKING HBBTV INTO NEW MARKETS

12:00 - 12:15

Global market figures update
Ophélie Boucaud, Principal Analyst, Dataxis

12:15 - 12:30

A global overview of TV operating systems
Damien de Foucault, CEO and Founder, ADKEMIX

12:30 - 13:00

Roundtable: Expanding into new markets with HbbTV
• Mousa Fakher, Business Development Manager, Video Business Unit, Eutelsat
• Philipp Rotermund, CEO and Co-Founder, wedotv
• Laurent Werner, Senior Pre-Sales Manager, Didomi
• Moderator: Jörn Krieger, Journalist

QUICKFIRE UPDATES
Briefings on new opportunities enabled by HbbTV specifications

13:00 - 13:30

Assuring provenance and authenticity: challenges and solutions for HbbTV
Naomi Schoppa, Research Associate, Fraunhofer FOKUS

Sign language on DTT with WebAssembly decoding in HbbTV
Rafael Bermúdez, R&D Team Product Owner, 3Cat - CCMA

The new ZDF streaming portal
Amelie Jakob, Product Owner HbbTV, ZDF

Advancing HbbTV interoperability: latest developments in the CTA WAVE Streaming Media Test Suite
Louay Bassbouss, Senior Project Manager R&D, Fraunhofer FOKUS

Tracking global adoption of HbbTV with ADB
William Cooper, Chief Executive, Service List Registry

13:30 - 15:00

Lunch, Networking & Exhibition

HBBTV IN AN IP-CENTRIC FUTURE

15:00 - 15:15

Why HbbTV is needed for broadband only television
Matthew Huntington, Principal Consultant, Huntington Digital Consultants

15:15 - 15:30

Reimagining Satellite TV: The Power of Hybrid with DVB-I and HbbTV
Ralph Edeine, Head of Engineering and Technical Solutions, Eutelsat

15:30 - 15:45

Using the HbbTV OpApp to access linear channels distributed over IP
Jeff Hunter, Chief Architect, YouView TV

15:45 - 16:30

Roundtable: The role of HbbTV in an IP-only future
• Alex Russell, Controller of Technical Partnerships, Everyone TV
• Bram Tullemans, Senior Programme Manager, Senior Expert Technology & Innovation, EBU
• Malte Niemeyer, Engineer, Process Engineering, Distribution, RTL Deutschland
• Stefano Braghieri, Innovation/Technical Research Department, Mediaset
• Moderator: Ranjeet Kaur, Programme Director, DTG

16:30 - 17:00

Coffee, Networking & Exhibition

MAKING MONEY WITH HBBTV

17:00 - 17:15

Empowering broadcasters in MENA: HbbTV tools driving advertising and revenue growth
Atila Madakbas, Founder & CEO, Admongrel

17:15 - 17:30

Sell the inventory like YourTube
Cem Eroğlu, VP Central Turkey, Asia, Middle East & Africa, Adform

17:30 - 18:15

Roundtable: Addressable advertising with HbbTV
• Nicole Agudo Berbel, Managing Director, Seven.One Media & Chief Distribution Officer, Seven.One Entertainment Group
• Atinç Ögüt, Deputy General Manager / Consumer Electronics Product Management, Vestel
• Erdem Tolon, Deputy General Manager, Kantar Media Turkey
• Faruk Emre Kocuk, Sales Director, Theadx
• Tuna Gürel, CRO, TVekstra
• Moderator: Jörn Krieger

18.15 - 18.30

Closing remarks: Invitation to the HbbTV Awards ceremony and to the unconference on day 2

EVENING PROGRAMME

19:30 - 22:00

HbbTV Awards 2025 – reception and ceremony

13 November – Unconference Day

08:00 - 09:00

Registration, Coffee, Networking & Exhibition

OPENING CIRCLE

09:00 - 09:45

Participants are invited to pitch sessions and place them on the agenda. We will collaboratively create the agenda, so that the sessions – held in parallel throughout the day – are relevant and engaging for all.

09:45- 10:15

Coffee, Networking & Exhibition

UNCONFERENCE SESSIONS

10:15 - 11:00

Unconference Sessions – Block #1

11:00 - 11:30

Coffee, Networking & Exhibition

11:30 - 12:15

Unconference Sessions – Block #2

12:15 - 13:15

Lunch, Networking & Exhibition

13:15 - 14:00