The symposium will include a packed programme of keynotes, panel presentations and roundtable discussions, running over two full days. The sessions will cover a wide range of topics, both business and technical. The speakers include high-level executives and industry experts from across the HbbTV community and the wider TV market.


Date: 21 – 22 November 2019

Venue: MEGARON International Conference Centre | Athens

21 November – DAY 1 (10:00 - 23:00)

10:00 - 11:00
Registration, Coffee, Networking & Exhibition
11:00 - 11:15
Opening & Welcome: Vincent Grivet - Chairman of the HbbTV Association
11:15 - 11:25
Welcome: Giorgos Gabritsos - Managing Director ERT
11:25 - 11:30
Welcome by the Diamond Sponsors
11:30 - 11:55
Keynote: The Global TV Market Review - Paul Gray - IHS Markit
11:55 - 12:20
Keynote: HD+ Operator App - where broadcaster and operator meet in paradise - Wilfried Urner - HD Plus
12:20 - 13:20
Panel "HbbTV Success Stories"
Moderator: Dr. Jörn Krieger
Jon Ducker, Freeview: “Overview on Freeview Play’s success”
Anders Hebert, SVT: “HbbTV as a Smart TV app solution”
Xavier Redon, Cellnex Telecom: "LOVEStv Lessons and challenges"
Stathis Michail, epeegee: "Launch of Open Beyond TV"
Yiannis Vougiouklakis, ERT: "ERT - activities and challenges around HbbTV
13:20 - 14:20
Lunch, Networking & Exhibition
14:20 - 14:40
Keynote: The State of Content Piracy Worldwide - Ron Wheeler, former SVP, Content Protection & Technology Strategy at Twentieth Century Fox
14:40 - 15:50
Panel "Targeted Advertising - the Business State of the Art"
Moderator: Angelo Pettazzi, Mediaset
Dr.-Ing. Peter Neumann, CBC: "Expanding the Reach of Targeted Ads"
Oliver Botti, Fincons Group: "Obsessive (and successful) HbbTV market trials"
Moritz F. Wuttke, IPONWEB: "How to unleash the 20% additional TV Advertising revenue?"
Kai Mysliwiec, ProSiebenSat1. Media SE: "Scaling Adressable TV"
David Uhlmann, Google: "Programmatic TV Advertising with HbbTV"
Timocin Bilgor / BUBA Ventures: "Addressable TV in Turkey, experiences on ramping up new advertising"
15:50 - 16:30
Coffee, Networking & Exhibition
16:30 - 17:05
Panel "HbbTV Reports from Selected Countries"
Moderator: Paul Gray, IHS Markit
Fereidon Akhavanmalyeri and Fatemeh Fallahiviskaei, IRIB: "IRAN's HbbTV country report "
Daniel Grunt , FTV Prima: "Status of HbbTV market in Czech Republic and FTV`s Prima experience in monetizing the HbbTV "
Mikko Karppinen, Icareus: "HiTV, the New National Lithuanian HbbTV Service"
17:05 - 18:00
Roundtable "Does HbbTV provide the right tools for Broadcasters and Operators?"
Moderator: Dr. Jörn Krieger
Thomas Follin, SALTO
Wilfried Urner, HD Plus
James Jackson, Digital UK
Alberto Sigismondi, Tivù
Robert Curwen, Google
Francesco Moretti, Fincons Group
19:30 - 23:00
HbbTV Awards 2019 Reception and Ceremony

22 November – DAY 2 (08:30 - 16:00)

08:30 - 09:00
Registration, Networking & Exhibition
09:00 - 09:20
Keynote: The HbbTV Chairman’s “State of the Nation” Speech – Vincent Grivet - HbbTV Chairman on the current state of HbbTV and its strategy for the future.
09:20 - 09:40
Keynote: The latest on HbbTV Specifications and Related Activities – Jon Piesing - HbbTV Vice Chairman
09:45 - 10:30
Panel "Beyond traditional broadcast"
Moderator: Klaus Merkel, IRT: "HbbTV usage in various contexts: managed IPTV, OTT, future DVB-I, 5G and others"
Peter MacAvock, EBU: "The EBU point of view on 5G broadcasting"
Jon Piesing, Chair DVB-TM: "DVB-I at par of "traditional" DVB delivery mechanism"
Michael Schäfer, Tara Systems: "HbbTV Application Signalling for OTT Services: Two Examples with DVB-I and ADB"
10:30 - 11:10
Coffee, Networking & Exhibition
11:10 - 12:10
Panel "The HbbTV value for Operators"
Moderator: Teun van der Veen, TNO
Alexandre Gabriel, TNO: "Making Operator Apps comparable with set-top boxes"
Martin Fähnrich, Panasonic: "HbbTV OpApp – Views from a manufacturer perspective"
Ralph Edeine, Eutelsat: "Different ways of using HbbTV as an OpApp"
Erik Gazzoni, SmarDTV: "OpApp in CAM"
Andy Carr, Freesat: "Beyond Operator Applications"
12:10 - 13:10
Panel "HbbTV and other Interactive Standards"
Moderator: Oliver Botti, Fincons Group: "Global TV and the need of global standards and solutions"
Madeleine Noland, ATSC Forum: "ATSC roadmap and initiatives"
Jerald N. Fritz, Sinclair: "Next Gen TV Isn't Just About TV"
Joe Winograd, Verance; "New Technologies for Targeted Advertising"
Raj Patel, Yotta Media Labs: "Howe do HbbTV and ATSC 3.0 compare and contrast"
Yvan Barbotin, ENENSYS: "Targeted Ad insertion in ATSC3.0: how does it work?"
13:10 - 14:05
Lunch, Networking & Exhibition
14:05 - 15:05
Panel "Improving the User Experience"
Moderator: Jon Piesing, TP Vision
Jason Power, Dolby: "HbbTV for enhanced audio video experiences"
Fabian Birgfeld, W 12 Studios: "More than TV: meeting expectations of the connected audience"
Louay Bassbous, Fraunhofer FOKUS: "Enabling HbbTV interoperability for Low Latency, DAI and 360° Streaming"
Chiara Pettinelli & Nicolas Afresne / M6 WEB: "How to develop an HbbTV application serving multiple customers and offering the best experience for each user "
Xinwen Xue, Seraphic Corporation: "What can AI do to reform HbbTV user experience on the big screen?"
15:05 - 15:55
Panel "Status Today and Ramp up for the Future"
Moderator: Yiannis Vougiouklakis, ERT
Tim Morgan, Eurofins: "A survey of approaches to logos, certification and compliance in various HbbTV regimes"
Francesc Mas, CCMA: "New HbbTV Apps, new trends "
Lars Friedrichs, TeraVolt: "Germany's first HbbTV DRM mediateque: Super RTL case study and insights"
Antonio Vince Staybl, COUCHPLAY: "Interactive TV can save the old TV Industry"
15:55 - 16:00
Chairman Closing Remarks - See you in 2020!

Main Topics

The programme includes keynote speakers, panels presentation and roundtable discussions, covering the following topics:

  • HbbTV deployements in selected countries
  • Improving the User Experience
  • Targeted Advertising and other means to monetize services with HbbTV
  • Content Media Security
  • HbbTV Best Practices
  • Delivering Advanced Viewing Experience
  • Cutting Edge Innovations
  • Tools and Techniques for Developing and Testing HbbTV
  • HbbTV and other standards


MEGARON Athens International Conference Centre
Leoforos Vasilissis Sofias and Kokkali 1
Athina 115 21

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