08:30 - 09:00
Registration, Networking & Exhibition
09:00 - 09:20
Keynote: The HbbTV Chairman’s “State of the Nation” Speech – Vincent Grivet - HbbTV Chairman on the current state of HbbTV and its strategy for the future.
09:20 - 09:40
Keynote: The latest on HbbTV Specifications and Related Activities – Jon Piesing - HbbTV Vice Chairman
09:45 - 10:30
Panel "Beyond traditional broadcast"
Moderator: Klaus Merkel, IRT: "HbbTV usage in various contexts: managed IPTV, OTT, future DVB-I, 5G and others"
Peter MacAvock, EBU: "The EBU point of view on 5G broadcasting"
Jon Piesing, Chair DVB-TM: "DVB-I at par of "traditional" DVB delivery mechanism"
Michael Schäfer, Tara Systems: "HbbTV Application Signalling for OTT Services: Two Examples with DVB-I and ADB"
10:30 - 11:10
Coffee, Networking & Exhibition
11:10 - 12:10
Panel "The HbbTV value for Operators"
Moderator: Teun van der Veen, TNO
Alexandre Gabriel, TNO: "Making Operator Apps comparable with set-top boxes"
Martin Fähnrich, Panasonic: "HbbTV OpApp – Views from a manufacturer perspective"
Ralph Edeine, Eutelsat: "Different ways of using HbbTV as an OpApp"
Erik Gazzoni, SmarDTV: "OpApp in CAM"
Andy Carr, Freesat: "Beyond Operator Applications"
12:10 - 13:10
Panel "HbbTV and other Interactive Standards"
Moderator: Oliver Botti, Fincons Group: "Global TV and the need of global standards and solutions"
Madeleine Noland, ATSC Forum: "ATSC roadmap and initiatives"
Jerald N. Fritz, Sinclair: "Next Gen TV Isn't Just About TV"
Joe Winograd, Verance; "New Technologies for Targeted Advertising"
Raj Patel, Yotta Media Labs: "Howe do HbbTV and ATSC 3.0 compare and contrast"
Yvan Barbotin, ENENSYS: "Targeted Ad insertion in ATSC3.0: how does it work?"
13:10 - 14:05
Lunch, Networking & Exhibition
14:05 - 15:05
Panel "Improving the User Experience"
Moderator: Jon Piesing, TP Vision
Jason Power, Dolby: "HbbTV for enhanced audio video experiences"
Fabian Birgfeld, W 12 Studios: "More than TV: meeting expectations of the connected audience"
Louay Bassbous, Fraunhofer FOKUS: "Enabling HbbTV interoperability for Low Latency, DAI and 360° Streaming"
Chiara Pettinelli & Nicolas Afresne / M6 WEB: "How to develop an HbbTV application serving multiple customers and offering the best experience for each user "
Xinwen Xue, Seraphic Corporation: "What can AI do to reform HbbTV user experience on the big screen?"
15:05 - 15:55
Panel "Status Today and Ramp up for the Future"
Moderator: Yiannis Vougiouklakis, ERT
Tim Morgan, Eurofins: "A survey of approaches to logos, certification and compliance in various HbbTV regimes"
Francesc Mas, CCMA: "New HbbTV Apps, new trends "
Lars Friedrichs, TeraVolt: "Germany's first HbbTV DRM mediateque: Super RTL case study and insights"
Antonio Vince Staybl, COUCHPLAY: "Interactive TV can save the old TV Industry"
15:55 - 16:00
Chairman Closing Remarks - See you in 2020!