Presentations from HbbTV Symposium 2015, London: HbbTV 2.0 and Beyond
The HbbTV association and the DTG association were pleased to present the 4th annual European HbbTV Symposium, which took place on December 8th and 9th 2015 at 30 Euston Square, in London.
This event is the number one destination to network with leaders from the HbbTV community, including operators, broadcasters, standard bodies and technology companies and to learn about the most pressing HbbTV topics including: HbbTV for operators, UHD and HDR in HbbTV, HbbTV 2.0 value for broadcasters and service providers, and more.
In 2015 we highlighted the status of new continents and countries adopting HbbTV including Africa, Asia, New-Zealand and Japan and discussed successful services and marketing examples.
Full Program
DAY One
Introduction to the UK: Richard Lindsay-Davies, DTG
COUNTRY REVIEW
- USA : Dave Siegler, ATSC
- New Zealand : Sam Irvine, Freeview New Zealand
- Africa : Regis Saint Girons, HTTV
- Asia : Keith Potter, Eurofins
- Eastern Europe : Mart Einpalu, Levira
- Western Europe : Regis Saint Girons, HTTV
NEW & CREATIVE SERVICES
- Second Screen : Joost Negenman, NPO
- HbbTV & User Interaction – An Example from Germany : Nico Patz, RBB
- CCMA HbbTV – Towards an Interactive and Innovative TV : Francesc Mas,CCMA
- Q&A with Dr William Cooper, informitv
HbbTV VALUE CREATION
- Value Creation with HbbTV – Real Life Examples : Mika Kanerva, Sofia Digital
- Addressable TV Advertising via HbbTV : Sebastian Busse, Smartclip
- HbbTV Value Creation : Pawel Tutka, Hybra TV
- Q&A led by Jean-Marc Racine, Farncombe
HbbTV 2 VALUE FOR BROADCASTERS AND SERVICE PROVIDERS
- Millenials & the Evolution of Viewing Habits : Chris Alner, Arqiva
- Freeview Play: Launching a horizontal platform based on HbbTV2 : Ilse Howling & James Jackson, Digital UK
- Non-Realtime Delivery of Contents : Regis Saint Girons, HTTV
- Companion Screens : Matt Hammond, BBC
- Q&A with Matthew Huntington, Freesat
HbbTV MIGRATION
- Freeview Play Technical Specifications : Nick Yeadon, BBC
- MHEG to HbbTV : Graham Mills, DTG
- Migration from MHP to HbbTV 2.0 Italian Case: Angelo Pettazzi, HD Forum Italia
- Q&A with Stuart Savage, LG Electronics
DAY TWO
Vision for HbbTV : Klaus Illgner, HbbTV Association
BEYOND HbbTV 2.0
- Application discovery over broadband : Rob Koenen, TNO
- Open ACR: A Standards-Based Approach for Hybrid Broadcast/Broadband Television : Joe Winograd, Verance
- Securing TV Receivers Against Attacks via the Broadcast : Jon Piesing, TP Vision for DVB
- Operator Applications: What, Why, How? : Matthew Huntington, Freesat
- HbbTV & Operators : Oliver Friedrich, DT Labs
- Q&A with Colin Mann, Advanced Television
CONSUMERS AWARENESS & USABILITY
- Implementing HbbTV in New Zealand : Sam Irvine, Freeview New Zealand
- Services & Usage of HbbTV – Plans for an HbbTV Database : Heinrich Hasse,Htbc
- Usability Analysis of HbbTV : Sven Pagel, Christian Seemann & Tobias Simon Mainz University
- Q&A with Stuart Thomson, Digital TV Europe
APPLICATION TOOLS & DEVELOPMENT
- HbbTV Application Toolkit – Building HbbTV Apps : Stephan Steglich, Fraunhofer FOKUS
- Removing Boundaris Between Smart TV & HbbTV : Petr Mazanec, Mautilus
- SmartPages: The new way of creating HbbTV campaigns : Oliver Koch, Teravolt
- Q&A with Keith Potter, Eurofins
INTEROPERABILITY
- HbbTV Interoperability Status : Lionel Tranchard, Farncombe
- HbbTV Test Suite: The Foundation of Interoperability : Ian Medland, DTG
- HbbTV App Testing – Challenges & Solutions : Bob Campbell, Eurofins
- Freeview Play Conformance : Alex Russell, Digital UK
- Automated Testing for Everyone : Mirko Nedeljkovic, Suitest
- Q&A with Jon Piesing, TP Vision
If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.
Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596